What does it really take to fill a coaching group, retreat, program, or workshop?
I discovered that some strategies work better than others. It usually has to do with “marketing intimacy,” a term I learned from Alex Mandossian a few years ago.
The more expensive your program is, the higher intimacy you’ll need to use in your marketing.
Here are my top 5 tools for filling a group or selling a program in the order of effectiveness (also, in the order of increasing marketing intimacy):
==> #5: Emails - can be very effective, especially if you can write good copy, but not enough to fill a high-ticket coaching group.
==> #4: Videos – can be effective if you’re comfortable on camera, and works even better in combination with a sales letter approach. [Read Full Article…]
Summer brings relaxing days spent with family and friends, yummy barbecues and trips to new or favorite places. It is a time when, for many people, work takes a back seat for a while to more playful and enjoyable pursuits, whether that includes, from gardening and yard work to lazing on the beach, and everything in between. We’re definitely called to spend more time outdoors and less chained to our computer screens and telephones.
You may have found that summer can also mean a drop in coaching clients, as people in general turn to summer sunshine and activities for their motivation, gratification or solace. This might place a strain on your finances and leave pockets of empty hours in your work schedule.
Fortunately, with a little planning and preparation, the summer months can be particularly fruitful for the enterprising life or business coach. Here are some ways to either boost your flagging income or fill those empty hours with business-building activity: [Read Full Article…]
It’s ready, it’s here, and I’m excited to release my brand new site on multiple income streams for life and business coaches, consultants, authors, speakers, and service professionals!
This site has been 6 months in the making – no, not the design or the content or writing the free guide. All of these were put together in less than a week! What took the longest was thinking about how to communicate my ideas in the most compelling and way. There’s so much noise about information marketing, I wanted to keep it very focused and demystify what it truly takes not to just create an info product after info product, but a sustainable profitable multiple income streams business.
1. I first started with having a logo designed – this is the first time I invested some serious money into researching, conceptualizing, and designing a graphic to capture my brand. I took a course on branding and as a result was able to communicate to the graphic design company exactly what I want. This one actually allowed me to select a design from multiple designers!
2. I then hired the same company to create the web site look for the home page and the blog. I wanted the home page to look exciting, inviting, and different from the rest of the site. The blog needed to be simple and clean. You can see the difference. Once the look was designed, I had to hire a blog developer to turn it into an actual blog, not just a graphic.
3. The rest of the site was created on a Wordpress blog platform to make it easy for me to create and maintain all the pages without programming or coding of any kind. You can see that I decided to deviate from original colors as it started to look way too pink for me and for my male fan base 
What do you think?
Are you ready to turn your passion, topic, or experience into a highly profitable multiple-income-stream information business?
Then I invite you to check out my brand new web site Milana.com, where I offer free tips, articles, and videos about turning what you know into a series of lifetime income streams! Plus, grab a copy of my FREE 25-page guide, “7 Secrets to Creating a Profitable Multiple-Income-Streams Business!”.
Would LOVE your comments and feedback!
Milana
So you’ve created your first infoproduct, developed a group coaching program or designed a workshop, and you’re ready to market it. How do you go about pricing your product or program in a way that clients will find irresistible, while simultaneously providing you with maximum returns for your product development time and labor?
There are, in fact, pricing models and guidelines we coaches can use to establish rates for our various services. The perceived value of your work in the marketplace depends on a number of factors. [Read Full Article…]
Brian Tracy and Tammy Burke, holding a copy of my book he just signed. I couldn't be there to meet Brian in person, so this is the next best thing - hey, I am there in spirit! Brian Tracy endorsed my book back in 2006, and now I have a signed copy - the circle is complete!
Do you do group coaching?
Then these 2 great tools will make your life much easier and your programs – more profitable!
1. Group Coaching Calculator
This is a FREE tool that allows you determine how much to charge for your program. Just enter a few numbers, and it tells you how much you’ll be making an hour, a week, a month, and a year running your group programs – easy!
2. Group Coaching Manager
This tool allows you to organize your group programs, members, and all related information in one convenient place. It also lets you easily track the progress of your group participants and create an amazing experience for them. I am using it with ALL of my group coaching programs, and people are LOVING it!
*****On June 2nd Group Coaching Manager is going up from $27 to $47 a month, so be sure to sign up now and lock in your low monthly fee.
Do you ever get a “writer’s block” when it comes to writing your coaching articles, newsletters, or blog posts? No matter how passionate you might be about your topic, you may find yourself stuck once in a while. So how do you keep your writing fresh over time?
I have 9 ideas to share with you.
- See how other writers deal with the dreaded writer’s block syndrome. You have to love the Internet for this; do a quick Google search and you’ll come across millions of articles with tips from a wide spectrum of writers on how they cope with blocks to their creativity. You’re bound to come across many ways to fuel your writing fire again. [Read Full Article…]
Want to get on a roller coaster of success?
If you’re relatively new to coaching, you probably realize how time-consuming and labor intensive it can be to get your name and message “out there.” Coaching has become increasingly competitive, with a handful of well-known people in the field seemingly grabbing a lion’s share of the publicity (and business). What’s a new coach to do?
One extremely effective way to get noticed is to hold a virtual event, or telesummit. It consists of coordinating a handful of speakers, including you, in order to provide free or low-cost lectures or interviews on related topics via webinars or telephone conference calls over the course of a few days. How does this get you tons of free publicity? It works because all participants in the telesummit promote the event to their clients, on their blogs and/or in their newsletters, just as you will to yours. It’s a win-win situation for everyone involved. [Read Full Article…]
While your ultimate goal may be to create a six-figure coaching business, what if you’re new to coaching and haven’t had your first client yet? How does a new coach get from ground zero to building a successful and lucrative business?
I compare getting your first client to what many college graduates face when they first try to enter the job market; many employers only want to hire people with experience, but new grads can’t begin to gain experience until they land their first job. Seems unfair, doesn’t it? Yet the reality is, those fresh out of school do compete with applicants with a track record. How can they get their first break on such an uneven playing field?
If this sounds like where you are in your coaching business, take heart—every successful coach before you has stood on the same threshold at one point, and eventually crossed it. With the right mindset and preparation, you can, too.
Here are my 10 tried and true techniques for getting your very first coaching client (and many more to follow): [Read Full Article…]
Did you know that if you treat coaching like a product, you’ll get a lot more clients?
A product is much easier to sell than a service, and here are just a few reasons why:
- A product is much more tangible: people know exactly what they’ll be getting when they buy it.
- A product has specific benefits and outcomes, which are a lot easier to explain to a prospect. A service is more like a concept.
- When you sell a service you are selling something that doesn’t exist yet. You can’t try out the service before you buy it. You pay for it and then you get it.
So how do you make coaching more tangible? You package it!
Here’s my 5 simple ideas for effectively packaging your coaching services for more clients, AND to increase your income: [Read Full Article…]
What does it really take to fill a coaching group, retreat, program, or workshop?
"Rich in content, rich in reality, and rich in spirit - documents, in detail, profitable
entrepreneurial coaching business models. I
fully endorse this."
"Milana coaches the coaches of the world to a new and much higher level.
Every word she writes is a word an effective coach needs to read."
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