Comments on: How to Sell More Life Coaching Using Free Coaching Sessions The Right Way

By: Melody Campbell, Building Your Coaching Business

Melody Campbell, Building Your Coaching Business — Fri, 30 Oct 2009 20:19:58 +0000

With or without free sessions in the mix this is a spectacular strategy. I have found that having any clients at all is all about the “pre-sell” – and the actions you described continue to work for a coach 24/7.
Not only do these activities “pre sell” they also “pre-qualify” and give your prospects an opportunity to self select. The education and visibility around your coaching message, method and promise will cause some prospect to decide not to work with you – but that’s a good thing. If done correctly, with a strong attractive message, what’s left are your perfect clients (or very, very close)!

By the time you get on the phone with your perfect it’s not about “if”, or “why” it’s about “when”.

By: DeAnna Troupe

DeAnna Troupe — Fri, 30 Oct 2009 10:11:09 +0000

Awesome advice, Milana! This is helping me to know that I am going in the right direction. I’m developing these materials right now so I can launch next year with all sorts of tools to help my clients! Keep up the good work!

By: Stephanie Calahan (@StephCalahan)

Stephanie Calahan (@StephCalahan) — Fri, 30 Oct 2009 01:31:54 +0000

Great tips as usual! We moved to a similar approach by having self assessments on our site. It has made a huge difference!
To your success!
Stephanie
Productive and Organized – We’ll help you find your way! Tm

By: Aida

Aida — Thu, 29 Oct 2009 23:50:11 +0000

Thanks Milana! Very useful!

By: Debora Mclaughlin

Debora Mclaughlin — Thu, 29 Oct 2009 19:57:40 +0000

Excellent I never really believed in the consults other than a brief meeting where the client had already received pricing and how we work with them from an assistant and knows they will be asked if they are going to sign on or not. If I do any I require they do work upfront completing a profile so that all that is missing is the billing information to get started. In going on 7 years I’ve only referred one person to someone else and another decided not to move forward, coached hundreds of clients and try to do it without a consult. I also give away tons of value before most even approach me for coaching. Thanks for the tip about updating the website, have so many landing sites I often forget about the branding site!

By: barb elglin

barb elglin — Thu, 29 Oct 2009 19:43:11 +0000

Milana – great advice. Where are the business implementation coaches who can help coaches develop this pre-sell on their sites?

By: rina

rina — Thu, 29 Oct 2009 19:06:52 +0000

Thanks Milana.
Great tips.
So true & right.

I also don’t like to give free sessions because of the reasons you mentioned.

rina

By: Rene Johnson

Rene Johnson — Thu, 29 Oct 2009 18:49:33 +0000

This article really states the goals clearly. I have recently moved back to offering the complementary session. I find that it keeps my coaching skills sharp and I can tell quickly if we are going to be a fit or not based on how the client and I engage. I find it builds trust and credibility and the relationship naturally starts to take form. Milana’s pre-sell tips are great and I use them to start the “engagement” process and invite fence sitters to go do some exploring, and work through some of their beliefs about using a coach (doesn’t apply to them/It’s a weakness), and invite them to start a communication about any item they read. This I find has opened opportunites to discuss their goals and the invite to schedule the free call.

Always great tips Milana!! Thanks for the support!

By: Shona Partridge

Shona Partridge — Thu, 29 Oct 2009 18:39:26 +0000

Brilliant advice as always Milana. I’ve followed your recommendations for years and I’ve always had paying clients!
And I haven’t had to give away free coaching sessions for years now.

Thanks

Shona