43 Ways to Promote Your Life Coaching Practice During Holidays

A few years ago I published my “43 Unique and Off-The-Wall Ideas to Market Your Coaching  Business During Holidays,” and people went absolutely crazy for it! So I am reprinting all of these ideas here and hope you find them useful.

If you’re like most non-retail business owners, I am sure you’ve experienced a slowdown during holidays. People spend more time shopping for presents and home renovation than training, coaching or any other self-improvement services.

Actually, holiday time can become your best time for new business ever!  I’ve assembled some of the most creative and unique ideas that you as a coach can use to give your business a super-boost! Keep your mind open – many of these ideas can be modified to fit your specific business, and spark super ideas of your own! Use some, save the rest for later!

43 Unique and Off-The-Wall Ideas to Market Your Coaching  Business During Holidays

1. Donate a percentage of all coaching revenue in December to your favorite charity. Publicize it with a press release to the media.
2. Remember to promote your holiday “special” on your home page.
3. Call your best customers and tell them about your end-of-year special created specifically for your very best customers.
4. Send out a press release on holiday-related issues: stress, relationships, career, health, diets, resolutions, depression, spirituality etc.
5. Write timely articles on holiday-related issues: stress, relationships, career, health, diets, resolutions, depression, spirituality etc. Submit them to target e-zines and magazines.
6. Create a workshop on goal setting.
7. Offer gift certificates for coaching.
8. Hold a customer appreciation day with a special Coaching Q&A session or in-person lunch/dinner.
9. Create a holiday inspirational video.
10. Design a coaching calendar filled with thoughts and inspirations for every day.
11. Conduct an industry survey and publish results in your newsletter, media, etc.
12. Release a special coaching product in time for the holidays.
13. Launch a new membership site or online community, free or paid, and invite your subscribers and customers to join.
14. Create a holiday Flash movie with humor and inspiration ideas.
15. Offer ALL of your coaching products as a bundle for one special price between Christmas and New Year’s only.
16. Offer workshops to companies on the topic of handling holiday-related stress at work.
17. Design a workshop on New Year’s resolutions – how to make them and keep them!
18. Organize a holiday networking event within your industry. Possibly for movers and shakers in your target market.
19. Create a list of New Year’s Resolutions in your niche (e.g. “Top 10 New Year’s Resolutions for a Better Relationship”) and submit it as a press release, or publish as an article.
20. Create a list of the 12 days of self-coaching – things people can do for themselves to get through the holidays, submit it as a press release or publish in your newsletter.
21. Write a special holiday issue of your newsletter, include highlights of your year, your clients’ success stories, your goals and plans for next year. Inspire your readers to take action toward self-growth!
22. Announce a holiday contest to win a seat in the upcoming coaching program, coaching club or coaching “gym”. Winner picked at midnight on New Years Eve!
23. Create an end of year sale on coaching books and products for the holiday – stocking stuffers (e.g. “Give Your Loved Ones a Gift of Self-Growth”)
24. Write an article or press release on overcoming fear of travel (timely for holiday travel).
25. Write an article or a press release offering ideas for what to do with kids who are home for winter break.
26. Create a career self-evaluation assessment.
27. Give out an award by recognizing a member, a client, a subscriber, or someone who was recommended to you (e.g. “Entrepreneurial Mom of the year”, “Confident Teen of the year”, “Creative Executive of the year”).
28. Create a holiday retreat and invite your clients and customers to relax after  the rush of the holidays.
29. Make an e-book on creating holiday traditions for a company or a family.
30. Partner with local spas to create a 1-day Coaching Spa Retreat.
31. Offer 1-on-1 laser coaching sessions to the first 10 people who sign up for the January New Year Group Coaching Program.
32. Create a deck of 52 inspiration cards – one for each week.
33. Create a game for familes or couples, and sell it as a holiday gift idea.
34. Create and sell a coaching journal for your clients to use throughout the year.
35. Sell beautiful jars filled with affirmations and call it the Rainy Day Jar – “only open on a rainy day.” Or it can be a prescription bottle, “take one as needed.”
36. Create a series of seminars related to holidays and offer through local continued education channels and media.
37. Design a “Holiday Survival Camp” where offer different challenges that simulate what usually happens during holiday rush (e.g. “stress test”, “can’t find the perfect present”, “holiday menu disaster”, etc.)
38. Create a Holiday Toolkit and offer it to your mailing list.
39. Make someone’s dream come true (like Make a Wish foundation) – coach someone for free to a goal, then publicize it.
40. Create a list of gift ideas and send to your mailing list.
41. Start a new publication – online or in print – and announce it to your mailing list and to the media.
42. Write your own list of promotional holiday ideas for your clients, if you’re a business coach!
43. Create a virtual or live event in your industry!

Happy Holidays! And please, share some of YOUR favorite holiday promotional ideas!