Do you want to attract a bigger audience, major media, and publishers, while doing the work of your life? Then it’s absolutely critical that you build a strong personal brand.
But what the heck is a personal brand? The definition and application of this term has been through so many changes and interpretations! During this session Suzanne will help you understand what a personal brand is, and why it is critical to living your life’s purpose, spreading your mission … and growing your business by leaps and bounds. For it is in the fulfillment of that brand that one can truly take off as a coach or solopreneur, and go to the next level.
This call is great for beginner coaches who aren’t sure where to start with branding .. and for seasoned pros who are ready to refresh their businesses. Here’s what you will learn:
- The difference between a personal brand and a commercial brand
- When should coaches start worrying about building their own personal brand? And what can a personal brand do for them?
- Strategies for assessing how to refresh your brand when you’ve been an online coach for 5+ years
- How your personal brand can inform your offers
- How does brand play into your online platform? Niche? Message? Market?
- What are some of the important components of creating a powerful brand for a coach? (web site? blog? logo? book? dress? etc)
Join Suzanne and I for this inspiring and thought-provoking conversation and your business may never be the same!
Suzanne Falter-Barns is the Internet’s leading platform building expert. She teaches coaches, authors, speakers and infopreneurs how to find their perfect market, niche, and “hooky” offer. Suzanne’s clients have been called by CNN, Time, 60 Minutes, PBS, People and many other major media outlets. They’ve also gotten major publishing deals and created successful 6-figure businesses. Suzanne has published 2 best-selling books with the world’s biggest publisher and has been featured in 100+ radio and TV programs. She has a 20-year history in marketing, promotion, & journalism in New York City.
Coaching Boom 2010 Registration
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