Coaching Boom 2010 – Ideas from Day 4

This was truly an amazing day filled with ideas and concepts I know we’ll be seeing in action in the next 30-90 days!

Here are my top 8 takeaways:

1. The 3 rules of effective business systems: simplicity, consistency, and automation. They must also be personal and fun to be useful to you (Melinda Cohan)

2. Become the person that people are quoting, especially if you are working in corporate, executive, or leadership coaching (Ann Farrell)

3. Lou Bortone’s best kept secret for creating amazing videos with special effects without any software is OneTrueMedia.com – thanks for sharing Lou!

4. Most coaching web sites do NOT focus on enrollment. They simply establish the fact that you’re in business.

5. A client-enrolling letter serves 2 purposes: 1) Warming up your prospect list, 2) Directly enrolling clients.  Which purpose are you trying to accomplish? (Michele PW)

6. A blog is a “pull” strategy, while e-mail is a “push” strategy.  Use both for most effective results (Michele PW)

7. Humans crave consistency – don’t work against it, work with it. In other words, use strategies proven to work,  even if you feel they’ve become old or overused. They work! (Michele PW)

8. The best client-enrollment letter is a conversation between the copy and what’s in your client mind. Answer all possible questions a prospect might have about your coaching program, and you will fill it (Michele PW)

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