Back in 2002 I was desperately trying to get new clients. In all of my attempts I ended up lowering my prices and working 12 hours a day to make ends meet. I wanted to get more clients, but without those painful “selling conversations” with disappointing outcomes, and definitely without discounting my time.
A year later I figured it out…
I discovered a practice-building strategy used by virtually every successful coach today. It’s a strategy that guarantees more clients, yet doesn’t require you to actually sell coaching.
What is it? I am talking about “value creation.” Creating value by educating your prospects about the topic of your expertise has been the #1 shift I had to make in my business to reap the rewards of a stress-free, ever-growing coaching business.
What do I mean by value creation? You can create value by turning your knowledge, experience, or story into educational products and programs, such as:
- E-Books and E-Courses
- White Papers and Special Reports
- Audio and Video Trainings
- In Home Study Courses
- Assessments
- Teleseminars and Webinars
- Workshops and Seminars
Not only will you get to enjoy additional income, but something else happens: unspoken trust, credibility, and instant client attraction.
People want to work with you and only YOU! No questions, no negotiations – “how do you work?” and “when can we start?” are the only 2 questions you’ll hear when you focus on creating value first.
So how do you do that? Here are a few getting started tips:
- Take a look at all the materials you’ve created for your coaching clients and turn them into a toolbox, a guide, or even a membership site on your topic.
- Create a live or virtual workshop, then turn it into a product and offer on your web site.
- Hire a ghost writer to develop educational products and programs for you.
If none of the above appeals to you, then consider getting a suite of plug-n-play coaching products you can brand as your own and promote to your clients, available at Ready Made Coaching Products
These products were developed by industry professionals: complete teleseminars, workshops, and speeches you can customize and make your own. Topics include:
- Communication
- Leadership
- Relationships
- Vision and Goal Setting
- Life Balance
- Stress Management
…and more. So if you’re short on time or don’t like creating products, but want to take advantage of this proven practice-building strategy, be sure to check out these done-for-you programs.
Final word… Focusing on creating value instead of “chasing” clients has been my biggest secret “weapon” in business.
Back in 2002 I was desperately trying to get new clients.
In all of my attempts I ended up lowering my prices and
working 12 hours a day to make ends meet.
I wanted to get more clients, but without those painful
“selling conversations” with disappointing outcomes, and
definitely without discounting my time.
A year later I figured it out…
I discovered a practice-building strategy used by
virtually every successful coach today. It’s a strategy
that guarantees more clients, yet doesn’t require you to
actually sell coaching.
What is it?
I am talking about “value creation.”
Creating value by educating your prospects about the topic
of your expertise has been the #1 shift I had to make in my
business to reap the rewards of a stress-free, ever-growing
coaching business.
What do I mean by value creation?
You can create value by turning your knowledge, experience,
or story into educational products and programs, such as:
- E-Books and E-Courses
- White Papers and Special Reports
- Audio and Video Trainings
- In Home Study Courses
- Assessments
- Teleseminars and Webinars
- Workshops and Seminars
Not only will you get to enjoy additional income, but
something else happens: unspoken trust, credibility, and
instant client attraction.
People want to work with you and only YOU! No questions,
no negotiations – “how do you work?” and “when can we
start?” are the only 2 questions you’ll hear when you
focus on creating value first.
So how do you do that? Here are a few getting started tips:
- Take a look at all the materials you’ve created for
your coaching clients and turn them into a toolbox,
a guide, or even a membership site on your topic.
- Create a live or virtual workshop, then turn it
into a product and offer on your web site.
- Hire a ghost writer to develop educational products
and programs for you.
If none of the above appeals to you, then consider
getting a suite of plug-n-play coaching products you
can brand as your own and promote to your clients:
http://www.ReadyMadeCoachingProducts.com
These products were developed by industry professionals:
complete teleseminars, workshops, and speeches you can
customize and make your own. Topics include:
- Communication
- Leadership
- Relationships
- Vision and Goal Setting
- Life Balance
- Stress Management
…and more!
So if you’re short on time or don’t like creating products,
but want to take advantage of this proven practice-building
strategy, be sure to check out these done-for-you programs.
Final word…
Focusing on creating value instead of “chasing” clients
has been my biggest secret “weapon” in business.
Hope this helps,
Milana Leshinsky
Your Passive Income Coach
P.S. If you decide to go for the Ready-Made Coaching
Products, be sure to use this coupon code “SPECIAL15″,
which will give you a 15% discount on anything you see
there, this weekly only 
http://www.ReadyMadeCoachingProducts.com
Milana.com LLC
#1 Provider of Business Tools for Coaches
http://www.coachingmillions.com
PO Box 3599
York, PA 17402
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{ 1 comment… read it below or add one }
Great tip! I’m doing great with my ebook and lectures and it definitely was a big boost in my life!
Thanks a lot…