7 Awesome Income Strategies for Coaches

in Make More Money

fruit-bowlIf your idea of giving yourself a raise looks like hitting all the local networking events in the hope of getting new clients, I can certainly understand it. I’ve been there… I remember joining my local Chamber of Commerce, then attending weekly events hoping to make even a a single connection that would lead to a client.

What I didn’t know is that it’s not about networking or making a connection – it’s about building relationships, and that took time, a lot of time. As a mom of two small kids, I simply didn’t have the time to dedicate to this strategy, so I started looking for other ways to generate cash quickly to stay in business.

Since then, I discovered many new strategies, none of which required me to network, sell, or travel! Plus, they positioned me in such a great situation financially, that searching for clients became a thing of the past.

Let me share 7 of these really great income strategies I personally used over the last few years, which can help you stabilize your monthly cash flow, create peace of mind, and make you feel confident about your business growth.

==> Income Strategy #1: Start a 12-month coaching club

Coaching club is a membership-based mentoring program. Decide on the focus of your program, create an outline of the content you’ll teach and coach around, set up a web page describing the benefits of enrolling, and announce it to your list of prospects. Don’t have a list? Partner with people who do.

==> Income Strategy #2: Hold a live workshop

Teaching a one-day hands-on interactive workshop is a great way to give people that personal attention they want. You can charge a low fee, then enroll people into a high-ticket coaching program with you. Or, you can charge more and have a big payday.

==> Income Strategy #3: Teach a teleclass

Survey your prospects and find out what their biggest problem is, then teach your solution as a paid teleclass or webinar. I recommend doing this at least 4 times a year as a way of “cash injection”, and for being seen as an expert and a resource in your niche.

==> Income Strategy #4: Launch a mastermind group

If you work with business owners, this is a great way to bring people together and facilitate idea exchange, hot seats, makeovers, resource sharing, and growth strategies within the group, with you as the leader.

==> Income Strategy #5: Create a telesummit

Ah…One of my favorites, of course. Having done six telesummits over the last few years, I can tell you there are very few strategies that can generate the results a multi-day niche-specific teleconference can do for you. The key here is to feature *topics*, not experts like I see many people do.

==> Income Strategy #6: Start a membership site

Gather all your existing content, tools, resources, forms, templates, audios, and videos, and turn them into a membership site. Charge a small monthly payment, or combine it with group coaching and turn it into a coaching club. Being topic-specific pays off here, as well.

==> Income Strategy #7: Promote subscription tools

Everyone subscribes to something – business owner or individual – and you can easily get paid affiliate commissions for recommending tools. I recommend tools such as shopping cart, autoresponder, newsletter publishing, survey creation, practice management, and many other tools that my target market can use.

There you have it – seven strategies that, if put in place, can keep you and your family thriving all year long. I also highly recommend that you plan your income streams 12 months ahead. There’s nothing more fulfilling than knowing exactly what’s going to bring revenue every month :)

{ 6 comments… read them below or add one }

Kimberly March 31, 2010 at 11:25 am

Milana,

as usual great information. And I love the idea of planning 12 months in advance it keeps things planned and executable and of course as you said you know where the money is coming from. I would like to add create products that can be sold the easiest is a ebook or an audio. This is another way to create an income stream.And it does not require a lot of time or money:) As a new author , speaker and consultant on “Creating Winning Relationships On and Offline” you have to have to be a great resource and people will see the value of your services. However, you have to have something to offer after the initial small product.Thanks again Milana

Ann Bell March 31, 2010 at 12:06 pm

Thanks, Milana. You always present such great ideas so clearly. I have learned so much from you through the years.
Ann Bell

kim March 31, 2010 at 2:55 pm

Milana, Your always giving away good creatively stuff. i am just now staring a coaching business and would like learn what might be the best method to market test business owners between ages 40-60. Your thought appreaicated!

Kim

Ahu April 1, 2010 at 9:27 am

Hi Milana,

What is the exact difference between Income Strategy #1 and #6?
Many thanks
Ahu

Barbara April 1, 2010 at 11:15 am

Thanks for great ideas.

Milana April 1, 2010 at 3:20 pm

Membership site is an ongoing ever-growing resource where the value is created via content and resource; a coaching club is a membership-based program, where coaching (group or “laser”) is offered. Hope this helps. Milana

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