How to Package Life Coaching to Get More Clients

Did you know that if you treat coaching like a product, you’ll get a lot more clients?

A product is much easier to sell than a service, and here are just a few reasons why:

• A product is much more tangible: people know exactly what they’ll be getting when they buy it.

• A product has specific benefits and outcomes, which are a lot easier to explain to a prospect. A service is more like a concept.

• When you sell a service you are selling something that doesn’t exist yet. You can’t try out the service before you buy it. You pay for it and then you get it.

So how do you make coaching more tangible? You package it!

Here’s my 5 simple ideas for effectively packaging your coaching services for more clients, AND to increase your income:

#1. Create a coaching program, give it a name, schedule the dates you’ll be holding it, and create a web page, where you list its benefits.

#2. Include tangible items clients will receive when they enroll into your program: CDs, books, special reports, DVDs, coaching tools, or any other “grounding materials”

#3. Show as many testimonials about the value you bring as possible. Ideally, each testimonial should focus on a specific result your client received.

#4. Offer educational products on your web site, which makes prospects more confident about the value you can bring to them. And, even if they do not invest with you personally, they will buy your products.

#5. Use a graphic to represent your program, perhaps including images of audio CDs or special reports, a logo, or a combination of different media.

For other ways to package coaching and create new income streams in your business, join me in “Passive Income Unleashed”, where I will take you through creating 10-12 income streams from your existing coaching business.

Resource: here’s a great article that explores the differences between selling a service vs. selling a product:

5 Ways Service Professionals Are Different than Those Who Sell Products