Comments on: Pricing Strategies for Life Coaches

By: Marie-Helene Risi

Marie-Helene Risi — Tue, 15 Jun 2010 01:32:42 +0000

Hello Mrs. Leshinky’s,

I receive your newsletters. Everyday.
Altough they are filled with valuable information:

-What do you do, you,with these emails when a company sends you info every day?
How different would the impact be if you changed the frequency?
What do you think about the idea that it makes you look “hungry” ?

I repeat, your work is very interesting.

Regards,

MH Risi
ACC Certified coach with ICF

By: Cindy Schulson

Cindy Schulson — Fri, 11 Jun 2010 23:36:27 +0000

Hi Milana,
Great tips. Thank you! I love the point about where the product fits into your marketing funnel. I’m currently redesigning mine, and the program I just purchased from you at the C4 event will be a huge help with that. I’m actually launching my first paid info product next week and am working on my second one. I’ll use these tips to help me price those.
thanks and warm wishes,
Cindy

By: Tracy

Tracy — Fri, 11 Jun 2010 21:20:26 +0000

Milana, again you are so right on all accounts with regards to the above. The pricing funnel and working this out is key to any business. You explain it really simply. Also, knowing your niche and pricing according to their affordability and their desired outcome has been the key ingredient to my coaching business success.

Thanks again

Tracy
Stiletto Millionaires

By: Noel Lyons

Noel Lyons — Fri, 11 Jun 2010 20:55:57 +0000

One more Milana – which I think I learnt from you anyway …

It’s showing them it’s not just a good investment now – but also well into the future. For example, not only would a one-time investment gain you say simple webmaster/webmistress skills; you also stand to save money over and over again, as you can now tweak your website yourself.

By: Dr. Bush

Dr. Bush — Fri, 11 Jun 2010 20:20:01 +0000

Your final point about what it may cost your client (with frustration, finances or time, etc) if they DON’T purchase your program is excellent.
Usually we only tell them how they will benefit if they do. But the converse may be the more powerful strategy in the end.

By: Mary Ann Pine

Mary Ann Pine — Fri, 11 Jun 2010 19:34:25 +0000

While what you explain here is excellent, Milana, what I really liked about your post is where you point out how much it may cost our clients if they do not purchase our products.

This is so important to remember when we are writing sales copy and talking with clients.
Warmly,
Mary Ann

By: Liana Carbon

Liana Carbon — Fri, 11 Jun 2010 19:11:17 +0000

Milana, met you at C4 and have followed you for a while. You must have been reading my mind with this post! Just exactly what I needed as I’m about to launch a new group coaching program and wasn’t sure how to price it. This hit the nail on the head!

Good luck in London!