Everyone complains of not having enough time to be creative or to market their coaching practice. Let me assure you, that even the most successful person in the world has the same 24 hours a day as you do. What does this person do differently? Does he or she have better time management skills?
Maybe…But so does a $15-an-hour office manager.
Usually when I hear a coach say they don’t have enough time, I interpret it as this:
“I understand it’s important, but I am so overwhelmed with the details of how to get it done, I don’t have the mental energy to sit down and figure it out. I would pay someone to do it, but I can’t afford it, so I simply cannot do it at this time. I’ll put it on my to-do list for now, and when I have more time, I’ll sit down and attempt to figure it out…which is never going to actually happen, because something else will come along by then.”
So, basically it’s not a time management problem. It’s being able to handle all the information and resources that are coming your way every day of your life from different sources. I see so many coaches “swimming” in all the advice they get, all the programs they enroll into, and all the products they buy, it’s ridiculous. If they would only stick to one program and follow it for 6-12 months, they would see amazing results. And not because the program is amazing, but because they’re actually doing it!
Since most people don’t have the patience, and are looking only for “quick wins,” they end up jumping from program to program, product to product, looking for that magic strategy that will turn their business around. They end up with dozens of CDs, books, manuals, videos in their office closets, and still no results.
That’s when they decide that they are too confused, they’re not a good marketer, and that marketing doesn’t work, anyway.
Leverage Mentality
All hugely successful people use principles of leverage. “Leverage mentality” is what makes super successful business owners say “NO” to a seemingly great project or a client. They know they can do better by investing their time and energy elsewhere. They can add hundreds or thousands of new leads to their database by putting together strategic alliances. They focus on one big project or strategy that’s going to make all the difference in their business, and throw out all the small ones that would take time and focus away from the more important one.
My family, who comes from not only a lower middle class, but also from the former Soviet Union, always gives me a hard time about having a cleaning lady once a week. What they don’t see is that, while someone else is cleaning my house for $100, I can earn ten times more or develop something that will pay a hundred times more in the long run. In other words, I choose to work on the most profitable projects.
The same goes for when I am invited to participate in something. I look at that time from two perspectives:
a) Is it worth my time?
b) Is there something better I could I be doing with that time?
Choose the right projects and have a bigger vision. Know the consequences of everything you say “yes” to. Everything you do should be about the lifestyle you want to experience and the goals you want to achieve.
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{ 8 comments… read them below or add one }
Hi Milana,
I must comment, great, great and 10 more greats. So true, so needed and right on time. Thank you so much. You are fabulous and such a breath of fresh air.
Great article! Thanks for sharing!
Hi Milana!
So true!!!! Thank you for lighting up something so simple.
Sandra
Wonderful article, Milana!
Now, to follow through. I’m getting better, but need to delegate even more than I am now.
Sharon
Well said, Milana! ..and before we buy more products from different resources with a mindset that’s already confused from previous programs, the key question is: How will this make me better understand what I already don’t understand? – If you’re still confused, say NO, and start an intellectual “de-cluttering” revolution.
Ali
YES! One of my clients started an “information fast” – no more input until the output is created by the previous input…lol. Basically, no more new information until implemented what’s already on her desk, iPod, computer, etc.
So ALI! What will it take to get my biggest fan to the Coaching Millions Super Summit this year???
Clarity and focus are the key to making your business work, so many of us have heard of and or suffer from the “Bright Shiny Object Syndrome;” that form of “insanity” that keeps you stuck in a loop of always trying the next thing to get the results that you didn’t get from the first thing that you didn’t fully try. Tony Robbins says, “the biggest mistake people make in life is thinking that repetition is unnecessary…but we can only improve the quality of our business and life through a commitment to consistency and repetition.” So get clear about the things that are really making money and a difference in your business – once you do you’ll be able commit to doing them repeatedly and you’ll be able to apply the Leverage Mentality Milana talks about.