Comments on: Why the World Needs More Coaching Today, While Giving Coaches Money-Making Opportunities Than Ever Before

By: Milana

Milana — Fri, 04 Sep 2009 12:40:35 +0000

Totally agree, Ryan. That’s why I love the coaching “gym” format, where clients can call you during your call-in open hours and ask you questions, get motivation, get unstuck, etc. A group call is great too. Also, having an assistant who understands your information and can help them through the process is also very helpful and inexpensive.

By: Ryan Eliason

Ryan Eliason — Fri, 04 Sep 2009 07:47:58 +0000

I agree that most people are on information overload these days. I also agree that most people would prefer as much personal, live, interaction with their coach as possible. However, this is an expensive investment for many potential clients. In this economy, people are looking for economical options, so I’ve been developing affordable coaching programs which don’t include as much of my personal time. For example, a monthly workbook and group teleclass. However, I find that many clients simply don’t get engaged with the information, even though everyone says it is very good and useful information. I think it is largely due to the “information overload” problem. Also, many people are simply over-committed in their lives, and struggle with making time for the support they have signed up for. We are social creatures, and we all function better when we collaborate with others, versus working in isolation, even with the support of valuable and inspiring information.

My goal is to deliver as much value to as many people as possible, and it is impossible to reach large numbers of people through 1-1 coaching, as my time is limited. However, I am finding it challenging to really deliver the value via other formats.

By: Milana

Milana — Thu, 03 Sep 2009 20:41:12 +0000

Not at all Cheryl Having a system for success in whatever area you specialize is very important! But that doesn’t mean you have to SELL this system as a 25-CD/DVD/Workbook home-study course The system can be packaged in a book (like my 6 steps in “Coaching Millions”), then offering implementation support in other formats less intimidating and overwhelming to the client.

By: Cheryl

Cheryl — Thu, 03 Sep 2009 20:21:58 +0000

I am a little confused. I listened to your call the 3 biggest mistakes that coaches make and there you suggested creating a system and products to create a 6 figure business. Now it sounds like you are suggesting something different. Have you changed your mind?

By: Lisa

Lisa — Thu, 03 Sep 2009 19:45:27 +0000

I help one person at a time,with some very simple,and direct expectations.We will connect in a way that is mutually good,which is the phone for me.We will do the next actionable thing without delay(except the flu),and we will be honest and ready and motivated to get the project done.I get alot done in one to two hours,perhaps the whole thing,because I have a vision,and the expectation that this will go fast,and it does,though I’m fast with infinite patience! I can help people rehome their own pet in this niche.

By: Lori Radun

Lori Radun — Thu, 03 Sep 2009 19:27:45 +0000

I couldn’t agree with you more! People want to be connected to a “real” person. I am tired of the information overload. I know all there is to know; I want someone to support me in the next steps and celebrate with me when I succeed! I want someone to help me brainstorm and sort through all the information to figure out what is “right” for me and my business!

By: Andrea Feinberg

Andrea Feinberg — Thu, 03 Sep 2009 18:28:42 +0000

Hi Milana ~ All the tools you reference have multi-purpose value: not only do they continue to provide real value to clients, they also reinforce the value clients get through their relationship with you. This is nurture marketing, when we simultaneously deliver value and also reinforce the good decision customers made to buy our service – often, a relationship with us.

I engage in this by a number of marketing/added-value tools:
- forwarding to clients information or invitations that come my way and are relevant for their specific needs;
- sending them motivational films
- mailing real, hard-copy greeting cards without apparent reason
- following up with them in between app’ts to check their progress with commitments

All these things remind my clients that someone is holding them accountable; by sending material in varied media (music, events, film, written text) my intention is to find the one that will always move them forward.

enjoy the day

By: Kim Clausen

Kim Clausen — Thu, 03 Sep 2009 17:35:13 +0000

Great post Milana. I like the suggestions on “quick win” suggestions for your clients.

By: Rita

Rita — Thu, 03 Sep 2009 16:29:40 +0000

I continue to ask the “naive” question, such as “Why are you in this?” or “What do you want to do?” and often from these innocuous starts, we end up with a changing moment!