In part 5 I share the 3 most common mistakes coaches make. I also talk about why so many coaches get discouraged and eventually try to find another way to support themselves; and, the key difference between coaches and other professionals, and how to overcome the problem it creates for you as a business owner.

If you’re like so many of the brilliant coaches I’ve met over the years, you have incredible stories to tell, you may have some great ideas for products, unique industries you’ve worked in, or hobbies or interests that could catapult your coaching practice into the next level of success.

And yet, when so many coaches market their services, or put themselves online, or go to write an e-book or create their first product — they virtually “disappear!” They write about themselves and their interests in such a bland, general way, it’s difficult for clients to know why this coach is different or unique from every other coach!

That’s why I suggest to all coaches: take a strong point of view, pick a niche, speak to that niche and solve that group’s most painful problems!

Today I have one of the best examples I’ve seen of this. These two women provide a great example of a perfect match of painful client problem with perfect solution.

Jane and Blair started a business together to help prevent girls bullying problems. They created an excellent product series called “When Girls Hurt Girls” and I was thrilled to discover them.

First of all, I have a 9-year old girl so it’s relevant to me on a personal level! But also from a business perspective. Jane and Blair are very smart: they’re marketing these products not only to parents of girls, but also to educators, girl scouts, sports teams, and many other group leaders where girl problems happen. And they didn’t just created one product – they created a whole line of products for different age groups, different situations, and different formats. They’re also giving away a free workshop as part of their marketing.

I am telling you, they’re just one step away from being on the Oprah show! You can actually hear the entire interview I did with them by downloading the mp3 recording below. Enjoy!

Download Full mp3 Recording of My Interview with Jane and Blair

Quick lesson for coaches: even though Blair is a trained and certified coach, you WON’T find any information about coaching, or how it’s different from mentoring and counseling, or how coaching works, and so on.  The web site simply offers a solution to a specific problem, and positions Jane and Blair as the experts on this subject. BRILLIANT!

Have you ever thought why so many coaches are struggling?I think about it every day…In fact, I created a series of educational videos to help you build your business this year. Here is What I share In Part One:- The key difference between how I started my coaching business and how 98% of coaches start theirs, and how this allowed me to grow it much faster than any other coach I know,

- Why I can generate revenue any time I want, and why many coaches still can’t figure out how to make their first sale;

- The biggest reason coaches do not succeed in business, and the 5 specific strategies you can use right now to get your coaching business pushed forward this year.

The video was very uniquely created with my good friend, the absolute wizard of audio and video, Rob Schultz, so you don’t want to miss it. He certainly made me feel like I was on NBC!

To learn about how to make these 5 tips a reality in your business, take a look at my Coaching Millions Quick Start Program.

>> Keys to Coaching Millions Part II

I hate exercise…I get bored, I feel like it’s a waste of time; I used to look for a jogging buddy, but quickly realized we have nothing to talk about. Then I found a way to LOVE exercise, look forward to it every day, not need to look for a buddy, and do this in any weather, rain or snow – you won’t stop me! Watch the video above to learn how I get all my great ideas while getting LOTS of oxygen at the same time!

Listen in as Suzanne Falter-Barns uncovers how she came to be living her “blissful business lifestyle” – living with her family in the home of their dreams; taking regular and exciting family vacations; and even taking two years off from her business to tour the country with her own one-woman show – while her business continued to run on autopilot, growing and generating income.

Suzanne Falter-Barns, husband Larry and son Luke riding an elephant in Laos, 2008

Discover how Ken McArthur, the king of joint ventures, went from being a “chronic do-it-yourselfer” to assembling a dream team and partnering with 100 most influential people in different industries. No vision is big enough with the right people, find out how Ken attracts stars!

Ken 'Directing' his Dream Team

When Michel Neray isn’t running his business, he races motorcycles, travels around the world, trains in martial arts, and paddles his whitewater canoe on some big scary rapids! Find out how his business grew and the ONE mistake he almost made that would’ve sent him back where he started!

Michel Neray Shopping for a Scarf at a Bazaar in Iran

Discover how March Bench, the founder of Career Coach Institute, was able to take a one-year trip and worked from a yacht traveling with her husband and how, after facing difficult news about her health, she made quick decisions that saved her business!

Marcia Bench with Her Husband Aboard Their Yacht During a One-Year Trip