If you’re looking for a way to get massive amounts of free exposure for your coaching business, one of the best moves you can possibly make is to get booked regularly to speak on teleclasses hosted by other people or organizations.

These days, you’d have to be living under a rock not to notice how popular teleclasses are for achieving online visibility.  Barely a day goes by when I don’t receive e-mails, read Twitter posts or see Facebook announcements and invitations regarding someone’s newest teleclass offering.  And despite the explosion of these events, I can’t imagine them diminishing either in number or effectiveness any time soon.  If anything, this form of marketing is still in a major growth phase.

Why have teleclasses become such a popular marketing tool?  Simple: they cost little or nothing to produce, can fit into a variety of schedules, allow for direct connection with potential clients during question and answer times, and can later be sold as standalone or packaged products via mp3 recordings, CDs, transcripts and so on.  As a result, the people and organizations that regularly provide teleclasses want and need a steady supply of fresh speakers and topics to offer to their followers or members.
That’s where you come in.  If you do your homework up front about who provides teleclasses on a regular basis, what target audiences they reach and what kinds of subjects they like to cover during teleclasses, you’ll find a host of new pathways for sharing your own messages and services at no cost to you.

Here are the steps you need to take in order to get yourself booked on other people’s teleclasses:

1.    Brainstorm topics that you can knowledgeably talk about and have a level of passion for.  Select one or two that you think would make the most appealing teleclasses. Not sure what to talk about?  Type “teleclass” into a search engine to see what topics other speakers cover in order to get ideas of your own.  Or go back and take a look at some of your more popular articles or blog posts and see which ones can be developed further.

2.    Keep your internet antenna up for people who already offer teleclasses with guest speakers.  You can use search engines to locate people, watch your Twitter stream to see who is promoting teleclasses (or go to http://hashtags.org and search the term “teleclass” to find the latest tweets about them), and skim your Facebook, LinkedIn and other social media pages invitations to upcoming teleclasses.

3.    Note that there are now a ton of virtual professional associations that use teleclasses to attract new members.  Look for the ones that do, and whose members might show the most interest in your topics.  Associations exist for many professions and trades, business people and entrepreneurs, coaches and writers of all kinds, virtually every sort of hobbyist and enthusiast, and so forth.

4.    Once you find people or associations you think you would like to contact with your teleclass idea, attend some of their teleclasses first to see how they go.  Many of these are free to dial into, except perhaps for a long distance telephone charge.  Take note of their format.  Are they done as interviews or does the guest speaker give a talk, followed by a Q and A session?  Does the person sponsoring or conducting the teleclass introduce the speaker with a bio, and allow the speaker to mention his or her website or other contact information?  During question times, do listeners participate?  Getting a feel for these things will enable you to better prepare for when your own speaking opportunities arise.

5.    Send an e-mail to those people or organizations that you would like to do a teleclass with.  Indicate your background, offer a couple of options for topics you could cover, and explain why you think their members or followers might benefit.  Continue this step with a number of people and organizations until you have a solid number of bookings.

6.    Once the teleclass is arranged, don’t just leave the promotion to the sponsor to handle.  Send press releases publicizing the class, talk about it on Twitter and Facebook, mention it in your newsletter or blog and so forth.  This makes the teleclass a win-win for both you and your host.

The real beauty of teleclasses that get recorded and distributed via CD or mp3 is that they have a way of immortalizing you somewhat.  Someone may discover you and your services on a CD long after you gave the interview or held the class.  A 30 or 60-minute talk given this year can bring you positive publicity for years to come.

In coaching there is no competition, blah blah blah…

That’s what I hear from some people, and to a certain point I agree. Every coach is unique and will appeal to different kinds of clients. However, for someone who’s looking for a coach right now ALL COACHES LOOK THE SAME! Clients don’t know the difference. Unless you find ways to stand out.

So here’s a question for you. What would you honestly say if asked about competition in your business?  Ask any coach if they are concerned about competition, and you may get a variety of interesting though perhaps not completely honest responses – most are a bit emotional, involving fear and dread.

Some may say they are the only coach in their area of expertise, so they’re not at all worried. While others will say that they are inclusive, big tent thinkers – therefore worrying about competition just isn’t a problem.

With at least 40,000 coaches and an exponential number entering the field every year, how do you stand out in such a vibrant growth industry? Do you know where you measure against your competition?  Do you know who they are – what they do? Are these questions making you nervous already?

Most coaches work too often in isolation and will not send referrals to other coaches to collaborate for fear of the safety and viability of their own business. Many will become frantic if another coach decides to step into their space. Most people would rather drive other businesses out of the market. None of that sounds like a happy place to be.

The first step to your very own secure niche is to define your own market, your uniqueness – define what you do best.  Take a step back, assess the situation at hand with competitors, determine your plan, and execute it. Then you can also define your competition – or in the best and non-pejorative sense – eliminate it. If you are offering something no one else has – then you have no competition.

Competition makes everyone worker harder, smarter, and produce better products, programs and services for your clients. And, can also make it easier for coaches to work together without insecurities.

Here are several ideas to follow for structuring your competition plan – designed to make you invaluable in your space and eliminate most of your worries about competitors in your marketplace.

1) Define Your Target Market – So, how should you deal with the other coaches out there – how do you compare yourself to them?  Easy things first – look at your own business – how much money you make – how many clients you have, etc.  Start by determining where you are now, where you want to be, how fast you are getting there – who are you trying to reach – what makes you different.  Having a specific target audience will allow you to customize all your materials and marketing messages to the people you want to attract.

2) Assess & Research – If you don’t really know who is out there and what’s going on, how can you respond appropriately? Why is the competition moving in?  What strengths are they bringing?  Where is there a weakness?  What are their marketing and public relations strategies? You want to know all you can about competitors – you may not be able to get specifics, but, you can see a good deal of public information to compare yourself against. With that information, would you make the same decisions given what you know?

3) Hone & Specialize – Even if you’ve chosen a viable a target audience to focus on, you need to know at all times what problems you can solve, or what goals you can help your clients accomplish. You should be consistently holding that measuring tape up to gauge yourself and those around you. There is a lot to learn from this bigger view, and a lot to benefit from.

4) Marketing & Visibility – You can’t just lay low, stay under the radar and expect clients will just magically appear. Every day you need to devote energy to methods that get you in front of your target audience. Articles, teleseminars, workshops, newsletters, speaking events, and other programs to create visibility are what every successful coach should consistently do. Getting coaching clients online is simple once you know what to do.

5) Honesty & Credibility – coaches with stellar testimonials, successes, and cutting edge products demonstrating their expertise are much more likely to stand out. There will always be other coaches who will actively target your clients so make sure you toot your own horn! Positive collaborations can also help you in this area – working well with others where each of you shines and succeeds can certainly boost your credibility.

6) Personality - How do you make yourself unique in this environment? Some clients will be attracted to you because of simply being you. Bring your unique voice and personality out in your work – in your writings and marketing materials.  This will help you stand out in a crowd, attract clients, and in the best sense, it’s honest – people get what they see. No one else is just like you. And that is as Martha Stewart says – a good thing.

Whew, there are lots of other questions to ask – the key is to keep asking them – questions help you understand more clearly, give you the information you need. So, take that much needed step back, take a deep breath and relax – and work through these steps to produce the results you deserve and give you your place in the market that only you can fill.

Although I strongly believe in the benefits that coaches bring to people’s lives, and that coaching can be both a rewarding and profitable profession, I also feel that when it comes  to marketing, coaches should never try to sell their coaching services.  The vast majority of people, with the exception of some top athletes and corporate executives, do not readily see the value in hiring a coach.  In fact, they might even consider doing so as money wasted, or something that only eccentric or very rich people do.

On the other hand, people willingly spend money in order to have a problem that they face solved, or on ways they can learn how to solve that problem.  In fact, nearly all retail advertising first describes a problem, and then pitches its product as a solution.  So that’s what you also need to sell: solutions, not services.  More specifically, if you can show people that you can help them overcome an issue that is causing them pain or frustration, you will most certainly capture their attention and interest, and ultimately their business.

What kinds of problems do people struggle with that your coaching might assist them with resolving?  The most prevalent pain points tend to fall into the following categories:

1. Relationship. Whether trying to heal after a break up or divorce, struggling with raising a teenager or dealing with difficult people at work, millions of people at any given time are grappling with one or more relationship issues.  Can your coaching services or programs help them have greater success or find increased satisfaction with their personal or professional relationships?  Be sure to emphasize the positive results they’ll experience if they work with you.
2. Financial. Many people perceive that finances, or lack thereof, constitute the number one roadblock between themselves and the life of their dreams.  And surely anyone who has ever faced financial uncertainty in the past knows how emotionally draining it is to worry about making ends meet.  Exactly how can you help potential clients bridge the gap between their current and desired financial state?  Or what can they learn from you in order to never have to agonize over money issues ever again?
3. Career or Business. Although hurdles in this area may be the result of relationship and/or financial issues, they can also be due to a lack of information or guidance in realms ranging from the ever-changing world of technology to the most up-to-date marketing, customer service or marketing strategies.  Through you and your services, can people achieve greater career or business success?  Do you provide products that enable men and women to solve any dilemmas they might encounter during the course of their workdays?
4. Emotional. Fear, anxiety, anger, grief, insecurity, confusion, overwhelm—any one of these can create havoc in a person’s life, prompt someone to make unwise or self-defeating choices, compel an individual to seek refuge in the safety of his or her own comfort zone, or knock a person totally off balance.  If you can help people through particularly painful emotional periods or patterns, your services and programs will be in great demand.

Always remember to solve, not sell. The more that your marketing materials focus on the problems that people face and how you can help them overcome, eliminate or handle them, the greater your coaching success will be.

Personal recommendations from satisfied customers go a long way in bringing new business to your coaching practice. So have you ever wondered why the clients who can’t say enough about how much they value working with you or taking your programs never send referrals your way? Or do you wonder why even your family or friends don’t tell others about your wonderful work?

Here are some of the most common reasons why people may not think to refer others to you:

1. People don’t understand what you do. This is the most common reason I’ve seen in coaching, and the only way to overcome it is to specialize in solving a specific problem or set of problems. Most people wont’ refer clients to a life coach, but they will refer a client who’s struggling with their teenage son to a teen success coach!
2. You don’t include getting referrals as an important part of your marketing strategy. So often we get caught up in all of the latest marketing tools and techniques that we lose sight of the basics. Sure, maintaining a blog and/or publishing a newsletter make excellent business sense. Yes, knowing how to tap into social media and offline networks should be an integral part of your marketing plan. And I can attest to the fact that making marketing videos is effective and fun. But if you don’t include getting referrals as part of your overall game plan, you’re most likely missing out on an excellent source of new and repeat business.
3. You don’t think you should have to ask for them. Maybe you believe that your most satisfied current clients will just automatically think to tell others about you, or that your Mom and Aunt Louise will tell everyone they know about what you do. Au contraire! These clients came to you in the first place because something in your service offerings spoke directly to their own specific pain points. They may not make a connection between what you do and the situations that their friends or relatives face. And your family, even the most supportive, might not be able to fully explain what it is that you actually do for a living. Or maybe both your clients and relatives think you already have all the business that you need. Whatever the reasons, automatic referrals just don’t tend to happen. You need to learn how to ask for them.
4. You don’t make it easy to refer you. If other people sent friends your way, how easy is it to navigate through your website? Is the sign up form for your blog, newsletter or freebie prominently located on your home page and simple to fill out? Are the benefits of working with you clearly stated? Do you offer a low cost “getting-to-know-you” program or book for people to purchase, or are all your products high-end priced and therefore not attractive to people who barely know you? Make sure your website serves as a welcome mat for any new visitors others might send your way.
5. There’s no incentive to refer you. If you don’t have an affiliate program that pays commissions on your products, programs or services—why not? Enlisting current clients as affiliates and providing them with the tools to do so in the form of pre-written emails, tweets or classified ads is simply one of the best ways to encourage people to promote you to their friends, relatives and colleagues. Plus there are plenty of affordable virtual assistants out there who can assist you with both the technical and marketing aspects of creating your own affiliate program if you find the mechanics of doing so daunting.
6. Your clients don’t feel like they are part of your inner circle. Let’s face it—many people have a need to belong, a need for inclusion in something special or meaningful. Try making your clients feel more like friends than prospects or customers, and they’ll most certainly speak highly of you and your services to others.
7. You don’t have a referral system in place. I’m not talking just about an affiliate program here, although that could be a part of it. What I mean is having comprehensive but easy to maintain systems in place which have the sole purpose of generating referrals for you. One example of this is making sure your blog is equipped with one-click Facebook, Twitter, etc., “share” buttons. Another could be running periodic contests for your Twitter or Facebook followers who mention you or a current program you’re running. Still a third might be asking your ezine readers to forward the latest issue to their friends. Be creative with your systems, while at the same time keeping them simple.
8. You don’t refer people to your clients. The most effective networking doesn’t happen on a one-way street. When you coach people one on one or through programs, look for skill sets they might have that you could recommend to others. This most definitely applies to sending new customers to friends and relatives who have their own businesses. You can create a tremendous amount of loyalty (not to mention new business) by doing this.
9. You don’t have a freebie or initial offering worth sharing. How useful is the free special report, e-course, template or whatever you give to people in return for their names and email addresses? How valuable is the informational in your ezine? Is it something people would likely find worthwhile to share with others? Especially if you have an affiliate program, your free offerings need to be things that have value, things that others would be proud to pass along.
10. You don’t remember to thank people for referrals. A simple “thank you” once in a while can certainly go a long way. This, too, applies even to those who sign up for and promote you through your affiliate programs. Sure, affiliates can earn commissions, but they also have thousands of products or programs they could be promoting. Thanking them for taking the time to promote yours will make them feel their efforts are appreciated, which in turn will provide them with motivation to promote you even more.
11. You don’t actively engage in referral networking groups or activities. Do you belong to your local BNI chapter or chamber of commerce? Participate in any online forums with other coaches or entrepreneurs? By constantly broadening your personal and professional networks, and engaging with them regularly by providing valuable content and feedback, you will create the goodwill and visibility you need to be on the receiving end of referrals form others.

So there you have them—the top 11 reasons why you might not be getting a steady flow of new referrals from current clients, colleagues or even family. By incorporating referral-getting techniques into all that you do, you may eventually find that they become the most critical part of your overall marketing strategy.

Milana

P.S. Want to create best-selling coaching programs? Discover how to pack enormous value into your coaching programs, so potential clients would have to be crazy to turn down your offer:
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What does it really take to fill a coaching group, retreat, program, or workshop?

I discovered that some strategies work better than others. It usually has to do with “marketing intimacy,” a term I learned from Alex Mandossian a few years ago.

The more expensive your program is, the higher intimacy you’ll need to use in your marketing.

Here are my top 5 tools for filling a group or selling a program in the order of effectiveness (also, in the order of increasing marketing intimacy):

==> #5: Emails - can be very effective, especially if you can write good copy, but not enough to fill a high-ticket coaching group.

==> #4: Videos – can be effective if you’re comfortable on camera, and works even better in combination with a sales letter approach.

==> #3: Teleseminars – extremely effective when you combine education with promotion, and build enough value on the call that people can’t wait to get more of you!

==> #2: Webinars - this is like a teleseminar on steroids because you engage your participants both, in audio and video format.

==> #1: Live speaking - the most effective tool I found that allows you to connect with your audience like nothing else, and enroll more people into your program.

So how many of these strategies do you currently use? What if you use all 5 to enroll clients – would that make a difference to your bottom line?

Most importantly, what if you had a FORMULA for designing your teleseminars, webinars, and live talks so that you enroll 20%-40% of your participants every single time?

This year I discovered a woman whose formula works for me every time I use it. Her formula allows me me to do what I love doing – teach (what some people believe kills sales) and still get clients!

Her name is Lisa Sasevich, and I am forever grateful to her for sharing her tactics with me. If you’ve tried it all – teleclasses, workshops, classes – and still struggling for cash and clients, here’s your chance to learn Lisa’s formula:

http://www.TeleclassMarketingSecrets.com

She designed a BRAND-NEW complimentary teleclass where she’s going to share exactly how she created FIVE 6-figure-plus launches in the last 18 months PLUS built a 7-figure home based business in less than 3 years…all without being “salesy!”

So you’ve created your first infoproduct, developed a group coaching program or designed a workshop, and you’re ready to market it.   How do you go about pricing your product or program in a way that clients will find irresistible, while simultaneously providing you with maximum returns for your product development time and labor?

There are, in fact, pricing models and guidelines we coaches can use to establish rates for our various services.  The perceived value of your work in the marketplace depends on a number of factors.  These include:

• The strength of your following. If you have a loyal clientele, a healthy number of subscribers to your ezine and/or a legion of devoted blog readers, you have already established a level of credibility with potential buyers of your product.  This increases the perceived value of what you have to offer.  If, on the other hand, you are still building your reputation and visibility, you may need to set lower prices at first to make your products more attractive to buyers.

• The uniqueness of your product. How likely will your client be able to find a product or program that will provide similar benefits to the one you’re offering?  Or what expertise do you bring to your product that separates you from what other coaches might deliver? The more you can differentiate what your product does from what other products can do, or the more that it solves a specific problem or meets a unique need that is not met anywhere else, the more likely customers will be willing to pay higher fees to obtain it.

• Your product’s place in your marketing funnel. What exactly do you want the product to accomplish?  If you are primarily looking to build your customer base or brand awareness, setting a low price point to appeal to more people will better enable you to do that.  Of course, if you want to generate more income with fewer sales, set your price accordingly.

• The delivery method of your product or program. Short reports and ebooks tend to fall lowest on the pricing scale, followed by audio and video products, e-courses and monthly membership sites.  Higher priced products include group coaching programs and infoproducts that contain both audio components and accompanying workbooks or tools that clients can download.  At the very top rungs of your pricing ladder are programs such as inner circles, masterminds and one-on-one coaching.  As a general rule of thumb, the more that your program or product includes personal access or exposure to you, the more you will be able to charge customers for it.

• Using the magic number. You’ve most likely noticed that a large number of products sold on-line have prices that end in the number seven (e.g., $27, $47, $297, etc.)  Marketing studies have shown that setting prices that end in the number seven tends to make the price more attractive to potential buyers.

• Your target client’s income level. You also need to take into account your customers’ financial status when setting your program and product fees.  Female executives, for example, probably have more spending power than most stay at home moms.  Doctors, lawyers and other well-paid professionals tend to have more discretionary income than, say, front line office workers.  Keep this in mind as you consider product pricing.

Last but not at all least, what will your customers stand to lose if they don’t purchase your product?  The more costly the possible consequences, in terms of money, time and/or personal relationships, the more money people will be willing to spend to prevent the loss.

Most likely you will have to experiment with the pricing of your products and programs until you find amounts that result in optimal sales.  Using these strategies, however, should help you keep such trial-and-error pricing to a minimum, while enabling you to see maximum results.

Do you do group coaching?

Then these 2 great tools will make your life much easier and your programs – more profitable!

1. Group Coaching Calculator

This is a FREE tool that allows you determine how much to charge for your program. Just enter a few numbers, and it tells you how much you’ll be making an hour, a week, a month, and a year running your group programs – easy!

2. Group Coaching Manager

This tool allows you to organize your group programs, members, and all related information in one convenient place. It also lets you easily track the progress of your group participants and create an amazing experience for them. I am using it with ALL of my group coaching programs, and people are LOVING it!

*****On June 2nd Group Coaching Manager is going up from $27 to $47 a month, so be sure to sign up now and lock in your low monthly fee.

Do you ever get a “writer’s block” when it comes to writing your coaching articles, newsletters, or blog posts?  No matter how passionate you might be about your topic, you may find yourself stuck once in a while. So how do you keep your writing fresh over time?

I have 9 ideas to share with you.

1. See how other writers deal with the dreaded writer’s block syndrome. You have to love the Internet for this; do a quick Google search and you’ll come across millions of articles with tips from a wide spectrum of writers on how they cope with blocks to their creativity.  You’re bound to come across many ways to fuel your writing fire again.
2. Next, see what other coaches in your specialty are doing these days. Of course I’m not advocating pirating or plagiarizing anyone else’s work.  Just read what they’re sharing and see if you find seeds of inspiration that you can cultivate into your own articles or blog posts.
3. Pull article ideas from every coaching session with a client. Jot down words they use to describe their fears and frustration.  Perhaps even doodle around those words.  Somewhere between the words and the pictures, ideas for topics to write about will begin to emerge.
4. Keep a notebook and a small recording device with you at all times. The other day while I was on the phone with a colleague, she said something that gave me terrific idea for an article.  I quickly jotted it down and turned into an article later.  Keep that notebook handy.  For times when you are not able to write, like when you’re driving, recording your thoughts works equally well.
5. Read, read, read—but do so in an active search for things that you can use as a springboard for your writing. Newspapers and magazines, especially women’s and news magazines, contain a treasure trove of information on what people worry about, what they find important, what trends they follow and statistics they fall into.
6. Look through your past articles, newsletters, and blog posts – you may uncover some gems and write a “part 2” on the topic you already wrote about. Perhaps include your new discoveries, observations, lessons learned, or any other updates to the topic.
7. Survey your mailing list to find out what they need help with. I always have a treasure trove of ideas from running surveys – enough to last me for years of article writing! If you see a question repeated over and over again, that might be your clue to create a class or an information product about it.
8. Turn your teleclass transcripts into articles! If you’ve been consistently recording and transcribing your teleclasses and interviews, this might be a great time to turn them into new articles or blog posts. Over the last 9 years I easily have 5,000 pages of transcript material. I can either look through these to pull out an idea for an article, or hire someone to extract several articles from them.
9. When all else fails, just step away from writing for a while and do something totally different. Clean a closet, go for a walk (don’t forget that recorder!), play with your children, listen to music, or anything else that will relieve the stress that an encounter with writer’s block can cause.  Often simply letting that tension flow out of you is enough to get your creative juices flowing once more.

Keeping your blog fresh, sending your newsletter regularly and creating new products for your clients are critical components of a successful, lucrative coaching practice.  I hope these tips I’ve shared will help you do just that.

Want to get on a roller coaster of success?

If you’re relatively new to coaching, you probably realize how time-consuming and labor intensive it can be to get your name and message “out there.”  Coaching has become increasingly competitive, with a handful of well-known people in the field seemingly grabbing a lion’s share of the publicity (and business).  What’s a new coach to do?

One extremely effective way to get noticed is to hold a virtual event, or telesummit.  It consists of coordinating a handful of speakers, including you, in order to provide free or low-cost lectures or interviews on related topics via webinars or telephone conference calls over the course of a few days.  How does this get you tons of free publicity?  It works because all participants in the telesummit promote the event to their clients, on their blogs and/or in their newsletters, just as you will to yours.  It’s a win-win situation for everyone involved.

First, you need to decide on a broad topic for your telesummit, one that would appeal to your particular client niche.  For example, let’s say that you mainly work with women over age 50 who want to pursue age-old dreams.  Your topic could be “Yes, Virginia: There is Life After 50–How to Create the Life You’ve Always Dreamed Of.”  Then you can select the topic that you’ll cover during your portion of the virtual event.

Next, look for other entrepreneurs who might want to target the same niche as you, but have non-competing specialties.  If you’re a life coach, for example, you might find a book coach who’s willing to do a presentation on writing a book after fifty, a health coach who can speak to midlife wellness issues,  a relationship coach to talk about one of the many family or work relationship issues women from that age group face—you get the picture.  Look for speakers whose talks will complement yours and add value to the event as a whole.

As you seek partners for your telesummit, try to find business people who already have their own strong followings on social networking sites such as Facebook and Twitter, appear to have good-sized e-mail newsletter lists and/or a number of loyal blog readers or radio listeners.  Why?  Doing so will maximize your event’s exposure, as all of the telesummit’s participants will be expected to promote it to their clients, readers and followers, just as you’ll be doing.

Other aspects to consider as you plan your telesummit include:

• Scheduling: You’ll need to coordinate times that work for all of your co-presenters as well as attract the most listeners over a period of a few days.  A good thing to keep in mind is that holding the event during the peak summer months or around major holidays might negatively impact the number of people who register for the event. You’ll also need to consider that both your speakers and those who interested in registering for the event might reside in a wide range of time zones.

• Recording and Resale Rights: Decide on how you will monetize the event.  Will you charge for it up front or package the calls into an infoproduct that you can sell?  Will the other participants be able to resell the package as well, or can they use their particular presentation as a giveaway or a bonus on their Web site?  To make sure everyone who participates is clear on what they can and cannot do with the recording, it’s a good idea to provide them with a written agreement that they need to read and sign in order to be a part of your event.

• Promotional Strategy: Where and how frequently will you promote the event?  What promotional expectations will you have of the other participants, and how will you gauge the success of their efforts?  Be clear on both so that, in the end, the telesummit will indeed provide sufficient exposure for you and the other speakers that you line up to make it worth everyone’s while.

If hosting a telesummit sounds like a lot of work, well, it is.  In terms of costs, logistics and reach, however, holding a well planned virtual event can generate a tremendous surge of new business for you. In other words, the potential benefits of a telesummit far outweigh the time and effort you’ll put into organizing it.  Your name and business get a major visibility boost, you get to broaden your professional network through joint venturing with other speakers and you end up with a product that you can sell for years to come.  Plus, you get the added feel good bonus of helping the other participants grow their businesses as well.

If you are excited about the possibilities and want to start planning your very own telesummit now, be sure to check out Leesa Barnes’  Virtual Events Boom telesummit, where she’s teaching the step-by-step process of creating, marketing, and dominating your niche with your very own telesummit!