From the category archives:

Get More Clients

Many coaches struggle when it comes to enrolling clients, even though they have great programs and can truly transform their coaching clients’ lives. The reason? Lack of enrollment letters, traditionally called “sales letters”. Try using a sales letter and, all things equal, you’ll increase your enrollment rate significantly!
The problem is, writing sales letters isn’t easy. [...]

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Yesterday I talked about passive marketing strategies: create value, put it out there, and clients will come without any direct selling or asking for business.
Things like Articles & FAQs, Books, Ebooks, & Special Reports, Audios & Videos, Podcasts & Radio Shows, Press Releases & Ezines, Interviews & Quotes, and other materials to position yourself as [...]

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If marketing has not been your favorite thing to do in business, most likely you’re just going about it the wrong way. Let me show you how reframing your thinking about it can explode your business.
For example… What if it marketing wasn’t about prospecting, cold calling, asking for referrals, or any other type of selling [...]

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Back in 2002 I was desperately trying to get new clients. In all of my attempts I ended up lowering my prices and working 12 hours a day to make ends meet. I wanted to get more clients, but without those painful “selling conversations” with disappointing outcomes, and definitely without discounting my time.
A year later [...]

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In the sea of 250,000+ coaches, it seems impossible to stand out, let alone become the #1 coach in your niche. However, there are several strategies you can use toclimb to the top of your field and get into the “top 10″ list of movers & shakers in your niche.
Here just a few of them:
1. [...]

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Choosing a coaching niche can take a minute or a decade – seriously! I’ve seen coaches struggle with this ever since I began working in this field.
If you’re struggling to find your own coaching niche, start by focusing on a profession or an industry – yes, even if you’re a life coach! – then create [...]

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Do you know how many coaching clients you need to generate a six-figure income? Many coaches never give it a thought, so let’s do a quick math here:
15 clients… $500 per client… 12 months…
Multiply these together, and you get $90K a year. This might sound close enough, but you still have your expenses and taxes [...]

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“How much do you charge?” A question dreaded by most life and business coaches in the world. You don’t want to scare a prospect away with fees that are too high or too low, and how you respond means the difference between getting a client or getting crushed.
When you set your coaching fees, your mindset [...]

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A few years ago I published my “43 Unique and Off-The-Wall Ideas to Market Your Coaching  Business During Holidays,” and people went absolutely crazy for it! So I am reprinting all of these ideas here and hope you find them useful.
If you’re like most non-retail business owners, I am sure you’ve experienced a slowdown during [...]

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If I said that making six figures in coaching is easy, I would probably hear a lot of “yeah, right” in response.
But let’s get back to basics of why people buy:

They buy when they have a problem
They buy because they can’t take it anymore
They buy because they believe your product can help them

Now let’s go [...]

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