If you’re looking for a way to get massive amounts of free exposure for your coaching business, one of the best moves you can possibly make is to get booked regularly to speak on teleclasses hosted by other people or organizations.

These days, you’d have to be living under a rock not to notice how popular teleclasses are for achieving online visibility.  Barely a day goes by when I don’t receive e-mails, read Twitter posts or see Facebook announcements and invitations regarding someone’s newest teleclass offering.  And despite the explosion of these events, I can’t imagine them diminishing either in number or effectiveness any time soon.  If anything, this form of marketing is still in a major growth phase.

Why have teleclasses become such a popular marketing tool?  Simple: they cost little or nothing to produce, can fit into a variety of schedules, allow for direct connection with potential clients during question and answer times, and can later be sold as standalone or packaged products via mp3 recordings, CDs, transcripts and so on.  As a result, the people and organizations that regularly provide teleclasses want and need a steady supply of fresh speakers and topics to offer to their followers or members.
That’s where you come in.  If you do your homework up front about who provides teleclasses on a regular basis, what target audiences they reach and what kinds of subjects they like to cover during teleclasses, you’ll find a host of new pathways for sharing your own messages and services at no cost to you.

Here are the steps you need to take in order to get yourself booked on other people’s teleclasses:

1.    Brainstorm topics that you can knowledgeably talk about and have a level of passion for.  Select one or two that you think would make the most appealing teleclasses. Not sure what to talk about?  Type “teleclass” into a search engine to see what topics other speakers cover in order to get ideas of your own.  Or go back and take a look at some of your more popular articles or blog posts and see which ones can be developed further.

2.    Keep your internet antenna up for people who already offer teleclasses with guest speakers.  You can use search engines to locate people, watch your Twitter stream to see who is promoting teleclasses (or go to http://hashtags.org and search the term “teleclass” to find the latest tweets about them), and skim your Facebook, LinkedIn and other social media pages invitations to upcoming teleclasses.

3.    Note that there are now a ton of virtual professional associations that use teleclasses to attract new members.  Look for the ones that do, and whose members might show the most interest in your topics.  Associations exist for many professions and trades, business people and entrepreneurs, coaches and writers of all kinds, virtually every sort of hobbyist and enthusiast, and so forth.

4.    Once you find people or associations you think you would like to contact with your teleclass idea, attend some of their teleclasses first to see how they go.  Many of these are free to dial into, except perhaps for a long distance telephone charge.  Take note of their format.  Are they done as interviews or does the guest speaker give a talk, followed by a Q and A session?  Does the person sponsoring or conducting the teleclass introduce the speaker with a bio, and allow the speaker to mention his or her website or other contact information?  During question times, do listeners participate?  Getting a feel for these things will enable you to better prepare for when your own speaking opportunities arise.

5.    Send an e-mail to those people or organizations that you would like to do a teleclass with.  Indicate your background, offer a couple of options for topics you could cover, and explain why you think their members or followers might benefit.  Continue this step with a number of people and organizations until you have a solid number of bookings.

6.    Once the teleclass is arranged, don’t just leave the promotion to the sponsor to handle.  Send press releases publicizing the class, talk about it on Twitter and Facebook, mention it in your newsletter or blog and so forth.  This makes the teleclass a win-win for both you and your host.

The real beauty of teleclasses that get recorded and distributed via CD or mp3 is that they have a way of immortalizing you somewhat.  Someone may discover you and your services on a CD long after you gave the interview or held the class.  A 30 or 60-minute talk given this year can bring you positive publicity for years to come.

This year has been truly amazing! I got to help hundreds of people in creating their passive streams of income. And in the process I discovered how ANYONE can add more passive income to their lives — regardless of how busy you are, how much money you’re making right now, or how long you’ve been in business.

I go into much more detail in my Recurring Revenue System, but today I am going to share with you my top 5 secrets for creating passive income streams any time you want, so you could have more free time and less stress, and stop relying on your clients to stay in business.

• #1: Productize

When you work with clients, it may seem challenging at times to deliver the same quality and insight in your products (ebooks, home-study courses, videos, etc.). Although you can’t give feedback and personalized attention inside your products, you can share what you KNOW about your subject and the LESSONS you learned while working with clients. In other words, productize what you KNOW and not what you DO.

• #2. Keep it simple

There’s lots of ways to create and market your passive income streams, and you may find yourself completely overwhelmed and paralyzed. It’s like having hundreds of TV channels and flipping through them for an hour, never actually watching a complete movie! So what’s worked great for me is stripping my idea down to a minimum (features, content, technology, etc.) and focusing on launching it in 30-60 days. Remove all obstacles, simplify, and just create it!

• #3: Repurpose

Not a new concept, but I think that most people still don’t do it. Here’s an example of the ultimate repurposing I use to create new passive income streams in my business:

• Teleseminar: record, transcribe, polish, turn into $97 audio program with a workbook.
• Group coaching: record, transcribe, extract Q&A from the online group forum, turn into a $497 home-study program.
• Newsletter: polish, organize, turn into a $29.95 a month micro-continuity program.
• Coaching sessions: record, review, summarize, turn into written content to be used in future products and programs!

These are just a few examples, but I am sure you can think of more!

• #4: Focus on creating more free time

Do you take pride in being busy? Or does your heart sing “joy” when your calendar looks clear? I’ve always focused on creating as much free time as possible, and that’s been my guide and filter for making my business decisions. To successfully create passive income streams, free time must become one of your TOP priorities and values on your list.

• #5: Think “recurring”

When I get an idea for a product or a program, I usually focus on creating on a monthly recurring income stream. Sure, I could just punch out an e-book or a class, but with a little more creativity I could turn the same idea into an income stream that will last for months (or years!).

It is THIS “recurring” mindset that allows me to enjoy so much passive income, that I can slow down, finish my book, and not feel the pressure to “produce.”

If you want to create more passive income next year, join me as I take you step by step in creating your very own passive “recurring” income machine.

You’ll get started as SOON as you enroll:

• You will have instant access to the entire program, even before the program is shipped to you!
• I will reveal to you the 2 SIMPLE membership-based models you can get started with literally next month!!!
• I also will take you through my 7 factors for creating an irresistible marketing campaign to attract LOTS of members AND joint venture partners to help you launch it! This is the SAME material I taught to over 100 passive income entrepreneurs last month at the Recurring Revenue Revolution!

You’ve heard that to make more money in your service-based business, you need to start creating information products, right? But who has the time? Between working with clients and marketing your business, you’d be lucky to have dinner with your family every night!

What if I told you that a simple 10-dollar program could generate thousands of dollars for you every month?

I actually did just that! At first, I couldn’t believe that a program that sold for just $10 and took only ONE hour a month to run, could cover my mortgage payment every month.

I then created more programs just like this one, and kept doubling my income every few months.

My secret?

What I discovered is that you didn’t need a huge info-product to make a lot of money. In fact, these kind of products take a lot more time, energy, and experience to market.  All you need is a few small low-maintenance membership-based programs, and you can easily enjoy a steady flow of recurring monthly income!

Watch these FREE videos I created, where I reveal exactly what I mean. Inside you’ll discover how to create mini-membership programs that:

• Take less than 5 hours a month to run
• Can be set up for just under $100
• Requires NO new content every month!
• Can add extra $20K or more to your business

I’ll show you how to get started with NO content, NO mailing list, and NO technical skills. Plus, you’ll discover how to create as many mini-membership programs as you want and open a FLOOD GATE of recurring revenue in your business.

In London, June 2010

Here’s the scoop… I went on a week-long vacation in London, spent a ton of money on bus tours, food, and souvenirs, came back and was dreading to login to my bank account. When I finally did, I found over $8000 added to my account from all the monthly renewals and recurring payments!

How would you like to go away on vacation and come back to find extra $5K-$10K in your bank account?

The SECRET is this: turning your topic of expertise into a membership-based program, which will generate automated monthly renewals and passive income for you, while you TRAVEL the world, spend time with your family, and work on your dream projects!

I knew other people would love to know how I did it, so here’s how. Basically, I discovered how to create low-maintenance high-profit membership-based programs that:

• Take less than 5 hours a month to run
• Can be set up for just under $100
• Requires NO new content every month!
• Can add extra $20K or more to your business

Not your traditional content-heavy “beast-feeding” membership sites that take months to create. I am sharing my strategy in this FREE video training, where I reveal:

• How A 10-Dollar Membership Program Paid My Mortgage
• Six Reasons 99% Of People Will Never Start A Membership Program And And How To Easily Overcome Them!
• How To Guarantee Your Membership Program Will Sell Even Before You Create It!
• How To Get Started With NO Content, NO Mailing List, And NO Technical Skills
• How To Create As Many Membership Programs As You Want, And Open A Flood Gate Of Recurring Revenue In Your Business

This is one of my MOST PROFITABLE strategies, so watch this video now.

What does it really take to fill a coaching group, retreat, program, or workshop?

I discovered that some strategies work better than others. It usually has to do with “marketing intimacy,” a term I learned from Alex Mandossian a few years ago.

The more expensive your program is, the higher intimacy you’ll need to use in your marketing.

Here are my top 5 tools for filling a group or selling a program in the order of effectiveness (also, in the order of increasing marketing intimacy):

==> #5: Emails - can be very effective, especially if you can write good copy, but not enough to fill a high-ticket coaching group.

==> #4: Videos – can be effective if you’re comfortable on camera, and works even better in combination with a sales letter approach.

==> #3: Teleseminars – extremely effective when you combine education with promotion, and build enough value on the call that people can’t wait to get more of you!

==> #2: Webinars - this is like a teleseminar on steroids because you engage your participants both, in audio and video format.

==> #1: Live speaking - the most effective tool I found that allows you to connect with your audience like nothing else, and enroll more people into your program.

So how many of these strategies do you currently use? What if you use all 5 to enroll clients – would that make a difference to your bottom line?

Most importantly, what if you had a FORMULA for designing your teleseminars, webinars, and live talks so that you enroll 20%-40% of your participants every single time?

This year I discovered a woman whose formula works for me every time I use it. Her formula allows me me to do what I love doing – teach (what some people believe kills sales) and still get clients!

Her name is Lisa Sasevich, and I am forever grateful to her for sharing her tactics with me. If you’ve tried it all – teleclasses, workshops, classes – and still struggling for cash and clients, here’s your chance to learn Lisa’s formula:

http://www.TeleclassMarketingSecrets.com

She designed a BRAND-NEW complimentary teleclass where she’s going to share exactly how she created FIVE 6-figure-plus launches in the last 18 months PLUS built a 7-figure home based business in less than 3 years…all without being “salesy!”

Summer brings relaxing days spent with family and friends, yummy barbecues and trips to new or favorite places.  It is a time when, for many people, work takes a back seat for a while to more playful and enjoyable pursuits, whether that includes, from gardening and yard work to lazing on the beach, and everything in between.  We’re definitely called to spend more time outdoors and less chained to our computer screens and telephones.

You may have found that summer can also mean a drop in coaching clients, as people in general turn to  summer sunshine and activities for their motivation, gratification or solace.  This might place a strain on your finances and leave pockets of empty hours in your work schedule.

Fortunately, with a little planning and preparation, the summer months can be particularly fruitful for the enterprising life or business coach.  Here are some ways to either boost your flagging income or fill those empty hours with business-building activity:

• Have a summer sale. Do you have ebooks or products that you’ve been selling for a while?  Why not offer them at a substantial summer discount?  Better yet, run a different special every couple of weeks, so that you bring in income at a steadier pace.  Or consider offering a summer group coaching program at a very attractive rate; perhaps you can lure clients with a six-, eight- or ten-week program that will help them make major strides or changes in some aspect of their lives by September.

• Go through your articles, blog entries and other written works to see if they can be recycled. Can you turn old blog entries you’ve written into a new book?   Go deeper on topics you’ve covered in articles and turn them into short, inexpensive, downloadable reports?  Record a book you’ve written in the past and now offer it as an audio program?  The summer months can be an ideal time to mine your past work for future gold.

• Use the coaching downtime to create a new product or program. Sure, you have every right to enjoy your summertime, too, and free space in your coaching schedule can help you restore your own energy.  But why not devote at least some of that downtime on a regular basis to creating a new high-end product or program that you’ll release in the fall?  There’s no better time to get the creative juices flowing than when they are not being sapped by your coaching clients or a too-full, hectic schedule.

• Develop a six-month marketing plan to get your business back on track for the second half of the year. This is an excellent time to study new marketing strategies and tools, research the costs of using different media for your marketing efforts, and set up a marketing game plan that will bring you phenomenal results come late summer or autumn.  If you create the plan now, you’ll be ready, willing and able to promote your products and services consistently and effectively by the time September rolls around.

As you can see, you can continue to grow your business and still have time to enjoy picnics, travelling and poolside parties.  If you use this time wisely, the “lazy” months of summer can end up being among your most productive of the year.

It’s ready, it’s here, and I’m excited to release my brand new site on multiple income streams for life and business coaches, consultants, authors, speakers, and service professionals!

This site has been 6 months in the making – no, not the design or the content or writing the free guide. All of these were put together in less than a week! What took the longest was thinking about how to communicate my ideas in the most compelling and way. There’s so much noise about information marketing, I wanted to keep it very focused and demystify what it truly takes not to just create an info product after info product, but a sustainable profitable multiple income streams business.

1. I first started with having a logo designed – this is the first time I invested some serious money into researching, conceptualizing, and designing a graphic to capture my brand. I took a course on branding and as a result was able to communicate to the graphic design company exactly what I want. This one actually allowed me to select a design from multiple designers!

2. I then hired the same company to create the web site look for the home page and the blog. I wanted the home page to look exciting, inviting, and different from the rest of the site. The blog needed to be simple and clean. You can see the difference. Once the look was designed, I had to hire a blog developer to turn it into an actual blog, not just a graphic.

3. The rest of the site was created on a Wordpress blog platform to make it easy for me to create and maintain all the pages without programming or coding of any kind. You can see that I decided to deviate from original colors as it started to look way too pink for me and for my male fan base

What do you think?

Are you ready to turn your passion, topic, or experience into a highly profitable multiple-income-stream information business?

Then I invite you to check out my brand new web site Milana.com, where I offer free tips, articles, and videos about turning what you know into a series of lifetime income streams! Plus, grab a copy of my FREE 25-page guide, “7 Secrets to Creating a Profitable Multiple-Income-Streams Business!”.

Would LOVE your comments and feedback!

Milana

Do you do group coaching?

Then these 2 great tools will make your life much easier and your programs – more profitable!

1. Group Coaching Calculator

This is a FREE tool that allows you determine how much to charge for your program. Just enter a few numbers, and it tells you how much you’ll be making an hour, a week, a month, and a year running your group programs – easy!

2. Group Coaching Manager

This tool allows you to organize your group programs, members, and all related information in one convenient place. It also lets you easily track the progress of your group participants and create an amazing experience for them. I am using it with ALL of my group coaching programs, and people are LOVING it!

*****On June 2nd Group Coaching Manager is going up from $27 to $47 a month, so be sure to sign up now and lock in your low monthly fee.

Do you ever get a “writer’s block” when it comes to writing your coaching articles, newsletters, or blog posts?  No matter how passionate you might be about your topic, you may find yourself stuck once in a while. So how do you keep your writing fresh over time?

I have 9 ideas to share with you.

1. See how other writers deal with the dreaded writer’s block syndrome. You have to love the Internet for this; do a quick Google search and you’ll come across millions of articles with tips from a wide spectrum of writers on how they cope with blocks to their creativity.  You’re bound to come across many ways to fuel your writing fire again.
2. Next, see what other coaches in your specialty are doing these days. Of course I’m not advocating pirating or plagiarizing anyone else’s work.  Just read what they’re sharing and see if you find seeds of inspiration that you can cultivate into your own articles or blog posts.
3. Pull article ideas from every coaching session with a client. Jot down words they use to describe their fears and frustration.  Perhaps even doodle around those words.  Somewhere between the words and the pictures, ideas for topics to write about will begin to emerge.
4. Keep a notebook and a small recording device with you at all times. The other day while I was on the phone with a colleague, she said something that gave me terrific idea for an article.  I quickly jotted it down and turned into an article later.  Keep that notebook handy.  For times when you are not able to write, like when you’re driving, recording your thoughts works equally well.
5. Read, read, read—but do so in an active search for things that you can use as a springboard for your writing. Newspapers and magazines, especially women’s and news magazines, contain a treasure trove of information on what people worry about, what they find important, what trends they follow and statistics they fall into.
6. Look through your past articles, newsletters, and blog posts – you may uncover some gems and write a “part 2” on the topic you already wrote about. Perhaps include your new discoveries, observations, lessons learned, or any other updates to the topic.
7. Survey your mailing list to find out what they need help with. I always have a treasure trove of ideas from running surveys – enough to last me for years of article writing! If you see a question repeated over and over again, that might be your clue to create a class or an information product about it.
8. Turn your teleclass transcripts into articles! If you’ve been consistently recording and transcribing your teleclasses and interviews, this might be a great time to turn them into new articles or blog posts. Over the last 9 years I easily have 5,000 pages of transcript material. I can either look through these to pull out an idea for an article, or hire someone to extract several articles from them.
9. When all else fails, just step away from writing for a while and do something totally different. Clean a closet, go for a walk (don’t forget that recorder!), play with your children, listen to music, or anything else that will relieve the stress that an encounter with writer’s block can cause.  Often simply letting that tension flow out of you is enough to get your creative juices flowing once more.

Keeping your blog fresh, sending your newsletter regularly and creating new products for your clients are critical components of a successful, lucrative coaching practice.  I hope these tips I’ve shared will help you do just that.

Want to get on a roller coaster of success?

If you’re relatively new to coaching, you probably realize how time-consuming and labor intensive it can be to get your name and message “out there.”  Coaching has become increasingly competitive, with a handful of well-known people in the field seemingly grabbing a lion’s share of the publicity (and business).  What’s a new coach to do?

One extremely effective way to get noticed is to hold a virtual event, or telesummit.  It consists of coordinating a handful of speakers, including you, in order to provide free or low-cost lectures or interviews on related topics via webinars or telephone conference calls over the course of a few days.  How does this get you tons of free publicity?  It works because all participants in the telesummit promote the event to their clients, on their blogs and/or in their newsletters, just as you will to yours.  It’s a win-win situation for everyone involved.

First, you need to decide on a broad topic for your telesummit, one that would appeal to your particular client niche.  For example, let’s say that you mainly work with women over age 50 who want to pursue age-old dreams.  Your topic could be “Yes, Virginia: There is Life After 50–How to Create the Life You’ve Always Dreamed Of.”  Then you can select the topic that you’ll cover during your portion of the virtual event.

Next, look for other entrepreneurs who might want to target the same niche as you, but have non-competing specialties.  If you’re a life coach, for example, you might find a book coach who’s willing to do a presentation on writing a book after fifty, a health coach who can speak to midlife wellness issues,  a relationship coach to talk about one of the many family or work relationship issues women from that age group face—you get the picture.  Look for speakers whose talks will complement yours and add value to the event as a whole.

As you seek partners for your telesummit, try to find business people who already have their own strong followings on social networking sites such as Facebook and Twitter, appear to have good-sized e-mail newsletter lists and/or a number of loyal blog readers or radio listeners.  Why?  Doing so will maximize your event’s exposure, as all of the telesummit’s participants will be expected to promote it to their clients, readers and followers, just as you’ll be doing.

Other aspects to consider as you plan your telesummit include:

• Scheduling: You’ll need to coordinate times that work for all of your co-presenters as well as attract the most listeners over a period of a few days.  A good thing to keep in mind is that holding the event during the peak summer months or around major holidays might negatively impact the number of people who register for the event. You’ll also need to consider that both your speakers and those who interested in registering for the event might reside in a wide range of time zones.

• Recording and Resale Rights: Decide on how you will monetize the event.  Will you charge for it up front or package the calls into an infoproduct that you can sell?  Will the other participants be able to resell the package as well, or can they use their particular presentation as a giveaway or a bonus on their Web site?  To make sure everyone who participates is clear on what they can and cannot do with the recording, it’s a good idea to provide them with a written agreement that they need to read and sign in order to be a part of your event.

• Promotional Strategy: Where and how frequently will you promote the event?  What promotional expectations will you have of the other participants, and how will you gauge the success of their efforts?  Be clear on both so that, in the end, the telesummit will indeed provide sufficient exposure for you and the other speakers that you line up to make it worth everyone’s while.

If hosting a telesummit sounds like a lot of work, well, it is.  In terms of costs, logistics and reach, however, holding a well planned virtual event can generate a tremendous surge of new business for you. In other words, the potential benefits of a telesummit far outweigh the time and effort you’ll put into organizing it.  Your name and business get a major visibility boost, you get to broaden your professional network through joint venturing with other speakers and you end up with a product that you can sell for years to come.  Plus, you get the added feel good bonus of helping the other participants grow their businesses as well.

If you are excited about the possibilities and want to start planning your very own telesummit now, be sure to check out Leesa Barnes’  Virtual Events Boom telesummit, where she’s teaching the step-by-step process of creating, marketing, and dominating your niche with your very own telesummit!