In my 10 years of running a business I learned one thing: you can have the BEST program on the planet, and still struggle trying to fill it! The issue is really NOT inside the program or product, but rather in the CONTENT they use to market it.

Here’s the secret sauce…

You must CONNECT THE DOTS between your content and your product, so that by the time they’re done reading or watching your free material there’s only ONE clear next step – to invest in your product or program.

How do you do that?

Join me on my special FREE training call, where I’ll reveal my 7 SECRET STRATEGIES FOR CREATING CONTENT THAT SELLS.

Plus, I’ll share with you how to turn your content into a simple but income-generating product launch, including:

• Why you MUST add product launches to your marketing strategy, and how they can accelerate your business growth!
• My simple 28-day product launch process I used to generate between $20K and $143K over the last few years, and the 4 simple components I use to run all my launches!
• 3 must-have factors for a highly profitable business (they are absolutely foundational, and yet many people don’t have these in place!)
• My 7 Secret Strategies for Creating Launch Content That Sells (I’ll take you behind the scenes of how I develop all my emails, videos, and teleclasses that move people from general interest to a buying decision.)
• My “awesome opt-in video” formula that will help you attract lots of sign-ups and fill your mailing list with people interested in buying.

…and much more!

I’ll even reveal the #1 BIGGEST MISTAKE people make in their content that keeps them struggling for customers and clients!

One of the biggest questions I received was, what’s the best type of product to launch? You can, certainly, launch anything! But I’ll be revealing the type of products and price points the work best for Internet product launches.

If you’re looking for a way to get massive amounts of free exposure for your coaching business, one of the best moves you can possibly make is to get booked regularly to speak on teleclasses hosted by other people or organizations.

These days, you’d have to be living under a rock not to notice how popular teleclasses are for achieving online visibility.  Barely a day goes by when I don’t receive e-mails, read Twitter posts or see Facebook announcements and invitations regarding someone’s newest teleclass offering.  And despite the explosion of these events, I can’t imagine them diminishing either in number or effectiveness any time soon.  If anything, this form of marketing is still in a major growth phase.

Why have teleclasses become such a popular marketing tool?  Simple: they cost little or nothing to produce, can fit into a variety of schedules, allow for direct connection with potential clients during question and answer times, and can later be sold as standalone or packaged products via mp3 recordings, CDs, transcripts and so on.  As a result, the people and organizations that regularly provide teleclasses want and need a steady supply of fresh speakers and topics to offer to their followers or members.
That’s where you come in.  If you do your homework up front about who provides teleclasses on a regular basis, what target audiences they reach and what kinds of subjects they like to cover during teleclasses, you’ll find a host of new pathways for sharing your own messages and services at no cost to you.

Here are the steps you need to take in order to get yourself booked on other people’s teleclasses:

1.    Brainstorm topics that you can knowledgeably talk about and have a level of passion for.  Select one or two that you think would make the most appealing teleclasses. Not sure what to talk about?  Type “teleclass” into a search engine to see what topics other speakers cover in order to get ideas of your own.  Or go back and take a look at some of your more popular articles or blog posts and see which ones can be developed further.

2.    Keep your internet antenna up for people who already offer teleclasses with guest speakers.  You can use search engines to locate people, watch your Twitter stream to see who is promoting teleclasses (or go to http://hashtags.org and search the term “teleclass” to find the latest tweets about them), and skim your Facebook, LinkedIn and other social media pages invitations to upcoming teleclasses.

3.    Note that there are now a ton of virtual professional associations that use teleclasses to attract new members.  Look for the ones that do, and whose members might show the most interest in your topics.  Associations exist for many professions and trades, business people and entrepreneurs, coaches and writers of all kinds, virtually every sort of hobbyist and enthusiast, and so forth.

4.    Once you find people or associations you think you would like to contact with your teleclass idea, attend some of their teleclasses first to see how they go.  Many of these are free to dial into, except perhaps for a long distance telephone charge.  Take note of their format.  Are they done as interviews or does the guest speaker give a talk, followed by a Q and A session?  Does the person sponsoring or conducting the teleclass introduce the speaker with a bio, and allow the speaker to mention his or her website or other contact information?  During question times, do listeners participate?  Getting a feel for these things will enable you to better prepare for when your own speaking opportunities arise.

5.    Send an e-mail to those people or organizations that you would like to do a teleclass with.  Indicate your background, offer a couple of options for topics you could cover, and explain why you think their members or followers might benefit.  Continue this step with a number of people and organizations until you have a solid number of bookings.

6.    Once the teleclass is arranged, don’t just leave the promotion to the sponsor to handle.  Send press releases publicizing the class, talk about it on Twitter and Facebook, mention it in your newsletter or blog and so forth.  This makes the teleclass a win-win for both you and your host.

The real beauty of teleclasses that get recorded and distributed via CD or mp3 is that they have a way of immortalizing you somewhat.  Someone may discover you and your services on a CD long after you gave the interview or held the class.  A 30 or 60-minute talk given this year can bring you positive publicity for years to come.

This year has been truly amazing! I got to help hundreds of people in creating their passive streams of income. And in the process I discovered how ANYONE can add more passive income to their lives — regardless of how busy you are, how much money you’re making right now, or how long you’ve been in business.

I go into much more detail in my Recurring Revenue System, but today I am going to share with you my top 5 secrets for creating passive income streams any time you want, so you could have more free time and less stress, and stop relying on your clients to stay in business.

• #1: Productize

When you work with clients, it may seem challenging at times to deliver the same quality and insight in your products (ebooks, home-study courses, videos, etc.). Although you can’t give feedback and personalized attention inside your products, you can share what you KNOW about your subject and the LESSONS you learned while working with clients. In other words, productize what you KNOW and not what you DO.

• #2. Keep it simple

There’s lots of ways to create and market your passive income streams, and you may find yourself completely overwhelmed and paralyzed. It’s like having hundreds of TV channels and flipping through them for an hour, never actually watching a complete movie! So what’s worked great for me is stripping my idea down to a minimum (features, content, technology, etc.) and focusing on launching it in 30-60 days. Remove all obstacles, simplify, and just create it!

• #3: Repurpose

Not a new concept, but I think that most people still don’t do it. Here’s an example of the ultimate repurposing I use to create new passive income streams in my business:

• Teleseminar: record, transcribe, polish, turn into $97 audio program with a workbook.
• Group coaching: record, transcribe, extract Q&A from the online group forum, turn into a $497 home-study program.
• Newsletter: polish, organize, turn into a $29.95 a month micro-continuity program.
• Coaching sessions: record, review, summarize, turn into written content to be used in future products and programs!

These are just a few examples, but I am sure you can think of more!

• #4: Focus on creating more free time

Do you take pride in being busy? Or does your heart sing “joy” when your calendar looks clear? I’ve always focused on creating as much free time as possible, and that’s been my guide and filter for making my business decisions. To successfully create passive income streams, free time must become one of your TOP priorities and values on your list.

• #5: Think “recurring”

When I get an idea for a product or a program, I usually focus on creating on a monthly recurring income stream. Sure, I could just punch out an e-book or a class, but with a little more creativity I could turn the same idea into an income stream that will last for months (or years!).

It is THIS “recurring” mindset that allows me to enjoy so much passive income, that I can slow down, finish my book, and not feel the pressure to “produce.”

If you want to create more passive income next year, join me as I take you step by step in creating your very own passive “recurring” income machine.

You’ll get started as SOON as you enroll:

• You will have instant access to the entire program, even before the program is shipped to you!
• I will reveal to you the 2 SIMPLE membership-based models you can get started with literally next month!!!
• I also will take you through my 7 factors for creating an irresistible marketing campaign to attract LOTS of members AND joint venture partners to help you launch it! This is the SAME material I taught to over 100 passive income entrepreneurs last month at the Recurring Revenue Revolution!

In coaching there is no competition, blah blah blah…

That’s what I hear from some people, and to a certain point I agree. Every coach is unique and will appeal to different kinds of clients. However, for someone who’s looking for a coach right now ALL COACHES LOOK THE SAME! Clients don’t know the difference. Unless you find ways to stand out.

So here’s a question for you. What would you honestly say if asked about competition in your business?  Ask any coach if they are concerned about competition, and you may get a variety of interesting though perhaps not completely honest responses – most are a bit emotional, involving fear and dread.

Some may say they are the only coach in their area of expertise, so they’re not at all worried. While others will say that they are inclusive, big tent thinkers – therefore worrying about competition just isn’t a problem.

With at least 40,000 coaches and an exponential number entering the field every year, how do you stand out in such a vibrant growth industry? Do you know where you measure against your competition?  Do you know who they are – what they do? Are these questions making you nervous already?

Most coaches work too often in isolation and will not send referrals to other coaches to collaborate for fear of the safety and viability of their own business. Many will become frantic if another coach decides to step into their space. Most people would rather drive other businesses out of the market. None of that sounds like a happy place to be.

The first step to your very own secure niche is to define your own market, your uniqueness – define what you do best.  Take a step back, assess the situation at hand with competitors, determine your plan, and execute it. Then you can also define your competition – or in the best and non-pejorative sense – eliminate it. If you are offering something no one else has – then you have no competition.

Competition makes everyone worker harder, smarter, and produce better products, programs and services for your clients. And, can also make it easier for coaches to work together without insecurities.

Here are several ideas to follow for structuring your competition plan – designed to make you invaluable in your space and eliminate most of your worries about competitors in your marketplace.

1) Define Your Target Market – So, how should you deal with the other coaches out there – how do you compare yourself to them?  Easy things first – look at your own business – how much money you make – how many clients you have, etc.  Start by determining where you are now, where you want to be, how fast you are getting there – who are you trying to reach – what makes you different.  Having a specific target audience will allow you to customize all your materials and marketing messages to the people you want to attract.

2) Assess & Research – If you don’t really know who is out there and what’s going on, how can you respond appropriately? Why is the competition moving in?  What strengths are they bringing?  Where is there a weakness?  What are their marketing and public relations strategies? You want to know all you can about competitors – you may not be able to get specifics, but, you can see a good deal of public information to compare yourself against. With that information, would you make the same decisions given what you know?

3) Hone & Specialize – Even if you’ve chosen a viable a target audience to focus on, you need to know at all times what problems you can solve, or what goals you can help your clients accomplish. You should be consistently holding that measuring tape up to gauge yourself and those around you. There is a lot to learn from this bigger view, and a lot to benefit from.

4) Marketing & Visibility – You can’t just lay low, stay under the radar and expect clients will just magically appear. Every day you need to devote energy to methods that get you in front of your target audience. Articles, teleseminars, workshops, newsletters, speaking events, and other programs to create visibility are what every successful coach should consistently do. Getting coaching clients online is simple once you know what to do.

5) Honesty & Credibility – coaches with stellar testimonials, successes, and cutting edge products demonstrating their expertise are much more likely to stand out. There will always be other coaches who will actively target your clients so make sure you toot your own horn! Positive collaborations can also help you in this area – working well with others where each of you shines and succeeds can certainly boost your credibility.

6) Personality - How do you make yourself unique in this environment? Some clients will be attracted to you because of simply being you. Bring your unique voice and personality out in your work – in your writings and marketing materials.  This will help you stand out in a crowd, attract clients, and in the best sense, it’s honest – people get what they see. No one else is just like you. And that is as Martha Stewart says – a good thing.

Whew, there are lots of other questions to ask – the key is to keep asking them – questions help you understand more clearly, give you the information you need. So, take that much needed step back, take a deep breath and relax – and work through these steps to produce the results you deserve and give you your place in the market that only you can fill.

Although I strongly believe in the benefits that coaches bring to people’s lives, and that coaching can be both a rewarding and profitable profession, I also feel that when it comes  to marketing, coaches should never try to sell their coaching services.  The vast majority of people, with the exception of some top athletes and corporate executives, do not readily see the value in hiring a coach.  In fact, they might even consider doing so as money wasted, or something that only eccentric or very rich people do.

On the other hand, people willingly spend money in order to have a problem that they face solved, or on ways they can learn how to solve that problem.  In fact, nearly all retail advertising first describes a problem, and then pitches its product as a solution.  So that’s what you also need to sell: solutions, not services.  More specifically, if you can show people that you can help them overcome an issue that is causing them pain or frustration, you will most certainly capture their attention and interest, and ultimately their business.

What kinds of problems do people struggle with that your coaching might assist them with resolving?  The most prevalent pain points tend to fall into the following categories:

1. Relationship. Whether trying to heal after a break up or divorce, struggling with raising a teenager or dealing with difficult people at work, millions of people at any given time are grappling with one or more relationship issues.  Can your coaching services or programs help them have greater success or find increased satisfaction with their personal or professional relationships?  Be sure to emphasize the positive results they’ll experience if they work with you.
2. Financial. Many people perceive that finances, or lack thereof, constitute the number one roadblock between themselves and the life of their dreams.  And surely anyone who has ever faced financial uncertainty in the past knows how emotionally draining it is to worry about making ends meet.  Exactly how can you help potential clients bridge the gap between their current and desired financial state?  Or what can they learn from you in order to never have to agonize over money issues ever again?
3. Career or Business. Although hurdles in this area may be the result of relationship and/or financial issues, they can also be due to a lack of information or guidance in realms ranging from the ever-changing world of technology to the most up-to-date marketing, customer service or marketing strategies.  Through you and your services, can people achieve greater career or business success?  Do you provide products that enable men and women to solve any dilemmas they might encounter during the course of their workdays?
4. Emotional. Fear, anxiety, anger, grief, insecurity, confusion, overwhelm—any one of these can create havoc in a person’s life, prompt someone to make unwise or self-defeating choices, compel an individual to seek refuge in the safety of his or her own comfort zone, or knock a person totally off balance.  If you can help people through particularly painful emotional periods or patterns, your services and programs will be in great demand.

Always remember to solve, not sell. The more that your marketing materials focus on the problems that people face and how you can help them overcome, eliminate or handle them, the greater your coaching success will be.

You’ve heard that to make more money in your service-based business, you need to start creating information products, right? But who has the time? Between working with clients and marketing your business, you’d be lucky to have dinner with your family every night!

What if I told you that a simple 10-dollar program could generate thousands of dollars for you every month?

I actually did just that! At first, I couldn’t believe that a program that sold for just $10 and took only ONE hour a month to run, could cover my mortgage payment every month.

I then created more programs just like this one, and kept doubling my income every few months.

My secret?

What I discovered is that you didn’t need a huge info-product to make a lot of money. In fact, these kind of products take a lot more time, energy, and experience to market.  All you need is a few small low-maintenance membership-based programs, and you can easily enjoy a steady flow of recurring monthly income!

Watch these FREE videos I created, where I reveal exactly what I mean. Inside you’ll discover how to create mini-membership programs that:

• Take less than 5 hours a month to run
• Can be set up for just under $100
• Requires NO new content every month!
• Can add extra $20K or more to your business

I’ll show you how to get started with NO content, NO mailing list, and NO technical skills. Plus, you’ll discover how to create as many mini-membership programs as you want and open a FLOOD GATE of recurring revenue in your business.

In London, June 2010

Here’s the scoop… I went on a week-long vacation in London, spent a ton of money on bus tours, food, and souvenirs, came back and was dreading to login to my bank account. When I finally did, I found over $8000 added to my account from all the monthly renewals and recurring payments!

How would you like to go away on vacation and come back to find extra $5K-$10K in your bank account?

The SECRET is this: turning your topic of expertise into a membership-based program, which will generate automated monthly renewals and passive income for you, while you TRAVEL the world, spend time with your family, and work on your dream projects!

I knew other people would love to know how I did it, so here’s how. Basically, I discovered how to create low-maintenance high-profit membership-based programs that:

• Take less than 5 hours a month to run
• Can be set up for just under $100
• Requires NO new content every month!
• Can add extra $20K or more to your business

Not your traditional content-heavy “beast-feeding” membership sites that take months to create. I am sharing my strategy in this FREE video training, where I reveal:

• How A 10-Dollar Membership Program Paid My Mortgage
• Six Reasons 99% Of People Will Never Start A Membership Program And And How To Easily Overcome Them!
• How To Guarantee Your Membership Program Will Sell Even Before You Create It!
• How To Get Started With NO Content, NO Mailing List, And NO Technical Skills
• How To Create As Many Membership Programs As You Want, And Open A Flood Gate Of Recurring Revenue In Your Business

This is one of my MOST PROFITABLE strategies, so watch this video now.

Personal recommendations from satisfied customers go a long way in bringing new business to your coaching practice. So have you ever wondered why the clients who can’t say enough about how much they value working with you or taking your programs never send referrals your way? Or do you wonder why even your family or friends don’t tell others about your wonderful work?

Here are some of the most common reasons why people may not think to refer others to you:

1. People don’t understand what you do. This is the most common reason I’ve seen in coaching, and the only way to overcome it is to specialize in solving a specific problem or set of problems. Most people wont’ refer clients to a life coach, but they will refer a client who’s struggling with their teenage son to a teen success coach!
2. You don’t include getting referrals as an important part of your marketing strategy. So often we get caught up in all of the latest marketing tools and techniques that we lose sight of the basics. Sure, maintaining a blog and/or publishing a newsletter make excellent business sense. Yes, knowing how to tap into social media and offline networks should be an integral part of your marketing plan. And I can attest to the fact that making marketing videos is effective and fun. But if you don’t include getting referrals as part of your overall game plan, you’re most likely missing out on an excellent source of new and repeat business.
3. You don’t think you should have to ask for them. Maybe you believe that your most satisfied current clients will just automatically think to tell others about you, or that your Mom and Aunt Louise will tell everyone they know about what you do. Au contraire! These clients came to you in the first place because something in your service offerings spoke directly to their own specific pain points. They may not make a connection between what you do and the situations that their friends or relatives face. And your family, even the most supportive, might not be able to fully explain what it is that you actually do for a living. Or maybe both your clients and relatives think you already have all the business that you need. Whatever the reasons, automatic referrals just don’t tend to happen. You need to learn how to ask for them.
4. You don’t make it easy to refer you. If other people sent friends your way, how easy is it to navigate through your website? Is the sign up form for your blog, newsletter or freebie prominently located on your home page and simple to fill out? Are the benefits of working with you clearly stated? Do you offer a low cost “getting-to-know-you” program or book for people to purchase, or are all your products high-end priced and therefore not attractive to people who barely know you? Make sure your website serves as a welcome mat for any new visitors others might send your way.
5. There’s no incentive to refer you. If you don’t have an affiliate program that pays commissions on your products, programs or services—why not? Enlisting current clients as affiliates and providing them with the tools to do so in the form of pre-written emails, tweets or classified ads is simply one of the best ways to encourage people to promote you to their friends, relatives and colleagues. Plus there are plenty of affordable virtual assistants out there who can assist you with both the technical and marketing aspects of creating your own affiliate program if you find the mechanics of doing so daunting.
6. Your clients don’t feel like they are part of your inner circle. Let’s face it—many people have a need to belong, a need for inclusion in something special or meaningful. Try making your clients feel more like friends than prospects or customers, and they’ll most certainly speak highly of you and your services to others.
7. You don’t have a referral system in place. I’m not talking just about an affiliate program here, although that could be a part of it. What I mean is having comprehensive but easy to maintain systems in place which have the sole purpose of generating referrals for you. One example of this is making sure your blog is equipped with one-click Facebook, Twitter, etc., “share” buttons. Another could be running periodic contests for your Twitter or Facebook followers who mention you or a current program you’re running. Still a third might be asking your ezine readers to forward the latest issue to their friends. Be creative with your systems, while at the same time keeping them simple.
8. You don’t refer people to your clients. The most effective networking doesn’t happen on a one-way street. When you coach people one on one or through programs, look for skill sets they might have that you could recommend to others. This most definitely applies to sending new customers to friends and relatives who have their own businesses. You can create a tremendous amount of loyalty (not to mention new business) by doing this.
9. You don’t have a freebie or initial offering worth sharing. How useful is the free special report, e-course, template or whatever you give to people in return for their names and email addresses? How valuable is the informational in your ezine? Is it something people would likely find worthwhile to share with others? Especially if you have an affiliate program, your free offerings need to be things that have value, things that others would be proud to pass along.
10. You don’t remember to thank people for referrals. A simple “thank you” once in a while can certainly go a long way. This, too, applies even to those who sign up for and promote you through your affiliate programs. Sure, affiliates can earn commissions, but they also have thousands of products or programs they could be promoting. Thanking them for taking the time to promote yours will make them feel their efforts are appreciated, which in turn will provide them with motivation to promote you even more.
11. You don’t actively engage in referral networking groups or activities. Do you belong to your local BNI chapter or chamber of commerce? Participate in any online forums with other coaches or entrepreneurs? By constantly broadening your personal and professional networks, and engaging with them regularly by providing valuable content and feedback, you will create the goodwill and visibility you need to be on the receiving end of referrals form others.

So there you have them—the top 11 reasons why you might not be getting a steady flow of new referrals from current clients, colleagues or even family. By incorporating referral-getting techniques into all that you do, you may eventually find that they become the most critical part of your overall marketing strategy.

Milana

P.S. Want to create best-selling coaching programs? Discover how to pack enormous value into your coaching programs, so potential clients would have to be crazy to turn down your offer:
http://www.CreateBestSellingCoachingPrograms.com

What does it really take to fill a coaching group, retreat, program, or workshop?

I discovered that some strategies work better than others. It usually has to do with “marketing intimacy,” a term I learned from Alex Mandossian a few years ago.

The more expensive your program is, the higher intimacy you’ll need to use in your marketing.

Here are my top 5 tools for filling a group or selling a program in the order of effectiveness (also, in the order of increasing marketing intimacy):

==> #5: Emails - can be very effective, especially if you can write good copy, but not enough to fill a high-ticket coaching group.

==> #4: Videos – can be effective if you’re comfortable on camera, and works even better in combination with a sales letter approach.

==> #3: Teleseminars – extremely effective when you combine education with promotion, and build enough value on the call that people can’t wait to get more of you!

==> #2: Webinars - this is like a teleseminar on steroids because you engage your participants both, in audio and video format.

==> #1: Live speaking - the most effective tool I found that allows you to connect with your audience like nothing else, and enroll more people into your program.

So how many of these strategies do you currently use? What if you use all 5 to enroll clients – would that make a difference to your bottom line?

Most importantly, what if you had a FORMULA for designing your teleseminars, webinars, and live talks so that you enroll 20%-40% of your participants every single time?

This year I discovered a woman whose formula works for me every time I use it. Her formula allows me me to do what I love doing – teach (what some people believe kills sales) and still get clients!

Her name is Lisa Sasevich, and I am forever grateful to her for sharing her tactics with me. If you’ve tried it all – teleclasses, workshops, classes – and still struggling for cash and clients, here’s your chance to learn Lisa’s formula:

http://www.TeleclassMarketingSecrets.com

She designed a BRAND-NEW complimentary teleclass where she’s going to share exactly how she created FIVE 6-figure-plus launches in the last 18 months PLUS built a 7-figure home based business in less than 3 years…all without being “salesy!”

Summer brings relaxing days spent with family and friends, yummy barbecues and trips to new or favorite places.  It is a time when, for many people, work takes a back seat for a while to more playful and enjoyable pursuits, whether that includes, from gardening and yard work to lazing on the beach, and everything in between.  We’re definitely called to spend more time outdoors and less chained to our computer screens and telephones.

You may have found that summer can also mean a drop in coaching clients, as people in general turn to  summer sunshine and activities for their motivation, gratification or solace.  This might place a strain on your finances and leave pockets of empty hours in your work schedule.

Fortunately, with a little planning and preparation, the summer months can be particularly fruitful for the enterprising life or business coach.  Here are some ways to either boost your flagging income or fill those empty hours with business-building activity:

• Have a summer sale. Do you have ebooks or products that you’ve been selling for a while?  Why not offer them at a substantial summer discount?  Better yet, run a different special every couple of weeks, so that you bring in income at a steadier pace.  Or consider offering a summer group coaching program at a very attractive rate; perhaps you can lure clients with a six-, eight- or ten-week program that will help them make major strides or changes in some aspect of their lives by September.

• Go through your articles, blog entries and other written works to see if they can be recycled. Can you turn old blog entries you’ve written into a new book?   Go deeper on topics you’ve covered in articles and turn them into short, inexpensive, downloadable reports?  Record a book you’ve written in the past and now offer it as an audio program?  The summer months can be an ideal time to mine your past work for future gold.

• Use the coaching downtime to create a new product or program. Sure, you have every right to enjoy your summertime, too, and free space in your coaching schedule can help you restore your own energy.  But why not devote at least some of that downtime on a regular basis to creating a new high-end product or program that you’ll release in the fall?  There’s no better time to get the creative juices flowing than when they are not being sapped by your coaching clients or a too-full, hectic schedule.

• Develop a six-month marketing plan to get your business back on track for the second half of the year. This is an excellent time to study new marketing strategies and tools, research the costs of using different media for your marketing efforts, and set up a marketing game plan that will bring you phenomenal results come late summer or autumn.  If you create the plan now, you’ll be ready, willing and able to promote your products and services consistently and effectively by the time September rolls around.

As you can see, you can continue to grow your business and still have time to enjoy picnics, travelling and poolside parties.  If you use this time wisely, the “lazy” months of summer can end up being among your most productive of the year.