Yesterday I talked about passive marketing strategies: create value, put it out there, and clients will come without any direct selling or asking for business.

Things like Articles & FAQs, Books, Ebooks, & Special Reports, Audios & Videos, Podcasts & Radio Shows, Press Releases & Ezines, Interviews & Quotes, and other materials to position yourself as an expert on your topic.

But how you do you GET IT OUT THERE? How do you get people to read your articles, watch your videos, quote you in magazines, invite you for interviews, link to your blog, and listen to your audios?
I discovered a service that does all of this for you, and we coaches LOVE “done-for-you” marketing!

• This services will get you fast and powerful exposure on search engines, social networks, media sites, video sites, article and podcast sites, and visibility all over the web.

• They’ll get media opportunities for you, market your events, teleclasses, promotions, products, services, and ideas.

http://www.MarketMeAllYearLong.com

Here’s how it works:

1. Choose your topic, niche, or specialty
2. Send them all your materials
3. They’ll market you all year long!

For example, I chose to be their “Multiple Streams of Income” expert. You can become their life design, relationship, divorce, parenting, wellness, financial, or any other type of expert.

There is only ONE expert per topic, and once someone claims it, it’s gone. The good news is that you can specialize in a more narrow category (e.g. “Relationships After 50″ or “Careers for Women in Technology”, etc.)

Their team will work with you personally to help you narrow down and select a topic you can easily position yourself in.

Everything you get anxious about – SEO, link building, traffic, and social networking – is taken care of with this ONE service, truly incredible. Go ahead and claim your category now… before someone else does.

http://www.MarketMeAllYearLong.com

If marketing has not been your favorite thing to do in business, most likely you’re just going about it the wrong way. Let me show you how reframing your thinking about it can explode your business.

For example… What if it marketing wasn’t about prospecting, cold calling, asking for referrals, or any other type of selling tactics?

What if marketing was really about creating value?

I call it “passive marketing” (sometimes known as “attraction marketing”) here’s why this approach is absolutely awesome:

• Passive marketing tactics don’t require you to keep asking for business;
• You can leverage them – do it once, use it over and over again;
• They allow you to generate revenue even when you’re not working with clients;
• Most importantly, using these strategies make you absolutely irresistible to clients.

So what does “passive marketing” looks like in practical terms? Here are some of the strategies that I consider passive (as in “not having to ask for business directly):

• Creating an audio product
• Developing a live program
• Putting together a toolkit
• Speaking in front of large audiences
• Publishing a newsletter
• Creating a community subscription web site
• Writing a book
• Creating a network of vendors and partners
• Conducting monthly tele-seminars
• Starting an online school or university in your niche
• Organizing live events for your target audience
• Developing a workshop and licensing it to others
• Starting your own radio show

…among many others. THAT’S what will attract clients to you like bees to honey!

I encourage you to create a “passive marketing strategy” for your business this year, experience tremendous results, and fall in LOVE with marketing the way many successful coaches and entrepreneurs have!

Back in 2002 I was desperately trying to get new clients. In all of my attempts I ended up lowering my prices and working 12 hours a day to make ends meet. I wanted to get more clients, but without those painful “selling conversations” with disappointing outcomes, and definitely without discounting my time.

A year later I figured it out…

I discovered a practice-building strategy used by virtually every successful coach today. It’s a strategy that guarantees more clients, yet doesn’t require you to actually sell coaching.

What is it? I am talking about “value creation.” Creating value by educating your prospects about the topic of your expertise has been the #1 shift I had to make in my business to reap the rewards of a stress-free, ever-growing coaching business.

What do I mean by value creation? You can create value by turning your knowledge, experience, or story into educational products and programs, such as:

• E-Books and E-Courses
• White Papers and Special Reports
• Audio and Video Trainings
• In Home Study Courses
• Assessments
• Teleseminars and Webinars
• Workshops and Seminars

Not only will you get to enjoy additional income, but something else happens: unspoken trust, credibility, and instant client attraction.

People want to work with you and only YOU! No questions, no negotiations – “how do you work?” and “when can we start?” are the only 2 questions you’ll hear when you focus on creating value first.

So how do you do that? Here are a few getting started tips:

• Take a look at all the materials you’ve created for your coaching clients and turn them into a toolbox, a guide, or even a membership site on your topic.
• Create a live or virtual workshop, then turn it into a product and offer on your web site.
• Hire a ghost writer to develop educational products and programs for you.

If none of the above appeals to you, then consider getting a suite of plug-n-play coaching products you can brand as your own and promote to your clients, available at Ready Made Coaching Products

These products were developed by industry professionals: complete teleseminars, workshops, and speeches you can customize and make your own. Topics include:

• Communication
• Leadership
• Relationships
• Vision and Goal Setting
• Life Balance
• Stress Management

…and more. So if you’re short on time or don’t like creating products, but want to take advantage of this proven practice-building strategy, be sure to check out these done-for-you programs.

Final word… Focusing on creating value instead of “chasing” clients has been my biggest secret “weapon” in business.

Tipping Point...

Have you ever reached a “tipping point?” You know…That moment when everything you’ve been doing finally pays off in your coaching business?

• New clients are referred to you on a regular basis…
• Your products are selling…
• Your events are filled every time…
• Your articles are published in important magazines…
• Your clients are raving about what you’ve helped them achieve…
• Industry leaders want to create strategic alliances with you…
• Your days are filled with joy and excitement of what’s to come…

This moment comes at different times for all of us, depending on our experience, persistence, desire to grow, entrepreneurial mind, the people that surround us, but also, our own perception of what that moment feels like.To me the “tipping point” means total and complete peace of mind. Peace of mind about my business, my schedule, my cash flow, the stability and predictability of my income.

The concept of a “tipping point” was introduced by Malcolm Gladwell in “The Tipping Point: How Little Things Can Make a Big Difference” in 2002, and was described as “epidemics” – ideas, products, messages and behaviors that spread just like viruses do. After reaching a tipping point, growth becomes exponential and self-driven. Learn more about the tipping point concept in a really great Wikipedia summary.

Here are some ways well-known people reached their  tipping point:

• Publishing a provocative or controversial book (Tim Ferris, “The 4 Hour Work Week“)
• Creating strategic alliances with “mega” players (Armand Morin, Big Seminar)
• Licensing a coaching program to others (C.J.Hayden, “Get Clients Now“)
• Creating big bold branding (Ali Brown, AliBrown.com)

…among many others. Here are some things to think about:

• What will make your clients talk about you to others?
• What will compel your event participants tell everyone they know about it?
• What uniqueness do you offer in your industry that no one else does?

These are some questions to ponder to help you reach YOUR “tipping point.”

What does the “tipping point” mean to you?

Have you reached it? What does it feel like?

Do you know someone who did? How did they do it?

Please, post your comments below.

In the sea of 250,000+ coaches, it seems impossible to stand out, let alone become the #1 coach in your niche. However, there are several strategies you can use toclimb to the top of your field and get into the “top 10″ list of movers & shakers in your niche.

Here just a few of them:

1. Be on the cutting edge of your field. Hold surveys, study success stories, and publish your observations.

2. Educate your market. Host teleseminars and classes, write articles, and publish an industry newsletter.

3. Create a community in your niche. Start a forum, a social network, a membership site, or a live event to give people a place to gather, network, and learn.

Yesterday Marcia Bench shared another such strategy at the Coaching Boom 2010 event – creating a signature coaching system:

The coach who has a signature system is the coach who owns the market in their niche. And every successful coach bases their signature system on their core story. Find a core story in your personal experience, identify the actions you took to overcome your challenge and the feelings you experienced on your way to success, and the results you walked away with.

For example, if you overcame a challenge in your relationship, at work, or in parenting, think about HOW you did it and WHAT made you succeed. There may be hundreds of coaches doing what you do, but your story makes you one of a kind. Then use your story to create your step-by-step coaching system.

Laura Berman Fortgang did it with her “Now What?” system.

C.J.Hayden did it with her “Get Clients Now” system.

Francine Gaillour did it with her “Physician Coaching” system.

You can do it, too!

Hope this gets your juices flowing today

Have you ever kicked yourself and said, “Darn it! I wish I knew about it years ago!”?

Then today may be your lucky day! I gathered 23 time-saving, business-boosting, and value-building resources for coaches in one place…
Coaching Boom 2010 Virtual Trade Show!

Coaching Boom 2010 Tradeshow

- Want ready-made workshops, teleseminars, and products you can brand as your own? Then check out Booth #20

- Want to become a highly successful business coach, but don’t want to spend too much time or money getting there? Stop by the Booth #17

- Tired of the hard-sell approach? Then you absolutely must visit Jim & Judith in Booth #4 for soft-sell approaches for coaches

- Looking for a way to become a remarkable coach? Then get a complete all-in-one Online Coaching Manager in Booth #10

…and much much more!

Many resources are available at special discounts during the Virtual Trade Show week, so head over there right now:

http://www.CoachingBoom2010.com/tradeshow

Also, if you missed the first week of Coaching Boom 2010, there’s one more week of exciting sessions, plus get access to last week’s seminars.

Your time is your most precious resource. Do you ever feel like you’re not making the most of your time? Do you ever struggle with procrastination, lack of focus, or wasting too much time checking email?

With this seminar, you will come away with breakthrough insights and practical actions you can take immediately to be more in control of your time, more productive, and have a greater sense of fulfillment in your life.

You Will Learn:

• How to MAKE time for the most important things in your life
• How to eliminate the distractions and interruptions that are stealing your time and energy
• One simple technique to stop procrastinating immediately – and to get started on your biggest priorities
• Why multi-tasking doesn’t work and what you can do instead
• How to add one hour of productive time each day by using one simple time management technique anyone can use
• How to get your email inbox under control
• How to say NO to low-priority tasks you shouldn’t be doing
• The art of having passion infuse everything you do in life

If you feel overworked and overwhelmed, struggling to get everything done, and want to become more productive than ever before, this training session is a must-attend for you!

Bill Baren is a transformational business coach and a time mastery expert. He and his team of 5 experienced coaches have been dedicated to helping solo practitioners and small business owners earn significantly more money and in less time. Bill is Past President of SF Coaches and the 2008 Excellence in Coaching Award winner in San Francisco. He was featured on the Fine Living Networks TV show and has produced many successful programs, including the Time Experts Telesummit, Time Mastery Program, the Ultimate Entrepreneur Toolkit and Client Mastery Blueprint.

Coaching Boom 2010 Registration

Are you looking for the fastest, easiest, most efficient way of enrolling people in your coaching programs? Well, here it is — enrollment letters.

Wait! I know what you’re thinking. “Oh God, I have to write those hype-y sales letters.” Well, what if I told you that there is a way to write a compelling letter that gets the job done without selling your soul?

On this training session you’ll learn:

• The number 1 thing you MUST do or you’ll never make any real money on the Internet (or in your business as a whole for that matter)
• How to become a magnet for ATTRACTING your ideal customers while at the same time REPELLING those clients who you really don’t want to work with (never again feel like you need to take on a “less than ideal” client for cash flow reasons)
• The secret for setting yourself apart from your competition EFFORTLESSLY (no one ever again will wonder what you do or how you can help them, they’ll just know they NEED to work with you)
• How to know EXACTLY what you need to do to present your offer to your customers so they can’t WAIT to do business with you
• How you can start positioning yourself as THE go-to expert in your industry
• Don’t want to sound sales-y? No worries. We’ll teach you how to create a “buying environment” that feels authentic and comfortable for your prospects to become your customers.

Plus, a live critique or two so you can see for yourself what you need to do to transform your business!

Michele PW is considered one of the hottest marketing strategists and copywriters around, and has a reputation for crafting promotional materials and creating marketing campaigns that get results. She is a national speaker and author, plus her client list reads like the “who who’s” list of Internet marketing.

Coaching Boom 2010 Registration

This session will show you how to build your brand and expand your coaching business using online video, including:

• The quickest way to increase traffic to your website using online videos

• How to integrate online video into your social networking efforts

• 5 new ways to expand your online presence with your video

• A few simple tips and tricks for looking great on camera

• How to use YouTube as a launching pad for your video visibility

• An easy way to add your own personality to your videos to make them unique and memorable

…and more! Lou was one of the top 3 candidates for the Coaching Entrepreneur of the Year award, so I got to see his amazing talent and video branding strategies first hand! You don’t want to miss this session!

Lou Bortone is a long-time marketing and branding consultant who helps coaches build breakthrough brands on the Internet, with services such as video branding, online video training and coaching, video production and creative support. Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.

Coaching Boom 2010 Registration

It’s harder than ever these days to stand out amongst all the noise of information overload and media bombardment. But there are strategies that can not only get you noticed, but convert clients easier than ever.

In this training session Kim shows you how you’ve got a gold mine of opportunity right at your fingertips and how to capitalize on it, including:

• The best way to “warm up” your prospects to get them to convert to paying clients.
• What one thing people are consuming more than ever that can make you boatloads of income.
• An amazing magnet for attracting, nurturing and converting more clients effortlessly!

There are simple strategies that won’t confuse or overwhelm you to attract, nurture and convert more clients like never before. Be sure to attend to hear more.

Kim Clausen is a professional coach with over 20 years of marketing, training, speaking, and business development experience. She creates completely developed workshops, teleseminars, and speeches that coaches can brand as their own and use to  attract more clients.

Coaching Boom 2010 Registration