I have just been featured on the cover of the Insights Magazine, life – love – bliss – health – wealth – inspiration, where top visionaries share their wisdom, success secrets and the defining moments that have shaped their lives in exclusive interviews.
I am honored to be a part of this premier issue, which also features Michael Port, Rhonda Hess, Gina Morgan, Peter Sherer, Evelyn Kalinosky, and Michael Bungay Stanier.
To get your free copy right now, go to Coach Exchange Expert Insights site.
If your idea of giving yourself a raise looks like hitting all the local networking events in the hope of getting new clients, I can certainly understand it. I’ve been there… I remember joining my local Chamber of Commerce, then attending weekly events hoping to make even a a single connection that would lead to a client.
What I didn’t know is that it’s not about networking or making a connection – it’s about building relationships, and that took time, a lot of time. As a mom of two small kids, I simply didn’t have the time to dedicate to this strategy, so I started looking for other ways to generate cash quickly to stay in business.
Since then, I discovered many new strategies, none of which required me to network, sell, or travel! Plus, they positioned me in such a great situation financially, that searching for clients became a thing of the past.
Let me share 7 of these really great income strategies I personally used over the last few years, which can help you stabilize your monthly cash flow, create peace of mind, and make you feel confident about your business growth. [Read Full Article…]
Because I do! But it’s not about wishing for clients and thinking about it all day long – it’s really about positioning yourself in your niche, field, or industry in a way that literally draws clients to you – whether you want it or not 
Every successful coach found one more ways to become irresistible to clients. Some speak, others write, many coaches discovered that writing a book works like crazy.
What I found is that creating valuable tools and resources works best. And not just because it positions you as an expert and clients become drawn to you. But because it allows you to create other income streams, beyond coaching.
Next week I’ll be speaking at MoCA summit – Masters of Client Attraction Tele-Summit, where I’ll be teaching “Passive Income for Coaches: How to Turn Your Knowledge, Background, and Experience Into a Passive Income Empire and a Flood of New Clients”.
Many of my colleagues will be teaching how to attract clients using web sites, tips booklets, strategy sessions, free publicity, article publishing, social media, networking, search engines, membership sites, and more.
This event is absolutely FREE, so be sure to “grab your seat” and attend by telephone, and I hope to “see” you at the Masters of Client Attraction.
Pricing your products and setting up your life coaching fees seems to be a stumbling block for a lot of people. Most coaches under-charge.
The best thing about selling your expertise is that you can include many items that don’t cost you anything, while increasing the perceived and real value of your products and programs.
Here’s what one of my favorite mentors, Terry Dean, offers on this topic:
“Adding additional value to your products or services allows you to increase the price if you choose OR it allows you to increase your conversion rates and customer satisfaction (add enough value and you can do both). [Read Full Article…]
Many coaches struggle when it comes to enrolling clients, even though they have great programs and can truly transform their coaching clients’ lives. The reason? Lack of enrollment letters, traditionally called “sales letters”. Try using a sales letter and, all things equal, you’ll increase your enrollment rate significantly!
The problem is, writing sales letters isn’t easy. Some people spend years mastering their copywriting skills. I’ve personally invested at least an hour a week on this skill for the last 5 years, and still haven’t mastered it enough to call myself an expert. (Well, perhaps that’s not where my true passion lies).
The good news is that you don’t need to be an expert. You just need to be able to communicate the value of your program to potential clients.
My good friend and colleague David Frey created a brilliant “12-Step Foolproof Sales Letter Template,” which will make it easy for you to create your own letter, regardless of your copywriting experience or passion for writing. [Read Full Article…]
Yesterday I talked about passive marketing strategies: create value, put it out there, and clients will come without any direct selling or asking for business.
Things like Articles & FAQs, Books, Ebooks, & Special Reports, Audios & Videos, Podcasts & Radio Shows, Press Releases & Ezines, Interviews & Quotes, and other materials to position yourself as an expert on your topic.
But how you do you GET IT OUT THERE? How do you get people to read your articles, watch your videos, quote you in magazines, invite you for interviews, link to your blog, and listen to your audios? [Read Full Article…]
If marketing has not been your favorite thing to do in business, most likely you’re just going about it the wrong way. Let me show you how reframing your thinking about it can explode your business.
For example… What if it marketing wasn’t about prospecting, cold calling, asking for referrals, or any other type of selling tactics?
What if marketing was really about creating value?
I call it “passive marketing” (sometimes known as “attraction marketing”) here’s why this approach is absolutely awesome: [Read Full Article…]
Back in 2002 I was desperately trying to get new clients. In all of my attempts I ended up lowering my prices and working 12 hours a day to make ends meet. I wanted to get more clients, but without those painful “selling conversations” with disappointing outcomes, and definitely without discounting my time.
A year later I figured it out…
I discovered a practice-building strategy used by virtually every successful coach today. It’s a strategy that guarantees more clients, yet doesn’t require you to actually sell coaching.
What is it? I am talking about “value creation.” Creating value by educating your prospects about the topic of your expertise has been the #1 shift I had to make in my business to reap the rewards of a stress-free, ever-growing coaching business.
What do I mean by value creation? [Read Full Article…]
Tipping Point...
Have you ever reached a “tipping point?” You know…That moment when everything you’ve been doing finally pays off in your coaching business?
- New clients are referred to you on a regular basis…
- Your products are selling…
- Your events are filled every time…
- Your articles are published in important magazines…
- Your clients are raving about what you’ve helped them achieve…
- Industry leaders want to create strategic alliances with you…
- Your days are filled with joy and excitement of what’s to come…
This moment comes at different times for all of us, depending on our experience, persistence, desire to grow, entrepreneurial mind, the people that surround us, but also, our own perception of what that moment feels like. [Read Full Article…]
In the sea of 250,000+ coaches, it seems impossible to stand out, let alone become the #1 coach in your niche. However, there are several strategies you can use toclimb to the top of your field and get into the “top 10″ list of movers & shakers in your niche.
Here just a few of them:
1. Be on the cutting edge of your field. Hold surveys, study success stories, and publish your observations.
2. Educate your market. Host teleseminars and classes, write articles, and publish an industry newsletter. [Read Full Article…]
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"Milana coaches the coaches of the world to a new and much higher level.
Every word she writes is a word an effective coach needs to read."
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