Because I do! But it’s not about wishing for clients and thinking about it all day long – it’s really about positioning yourself in your niche, field, or industry in a way that literally draws clients to you – whether you want it or not
Every successful coach found one more ways to become irresistible to clients. Some speak, others write, many coaches discovered that writing a book works like crazy.
What I found is that creating valuable tools and resources works best. And not just because it positions you as an expert and clients become drawn to you. But because it allows you to create other income streams, beyond coaching.
Next week I’ll be speaking at MoCA summit – Masters of Client Attraction Tele-Summit, where I’ll be teaching “Passive Income for Coaches: How to Turn Your Knowledge, Background, and Experience Into a Passive Income Empire and a Flood of New Clients”.
Many of my colleagues will be teaching how to attract clients using web sites, tips booklets, strategy sessions, free publicity, article publishing, social media, networking, search engines, membership sites, and more.
This event is absolutely FREE, so be sure to “grab your seat” and attend by telephone, and I hope to “see” you at the Masters of Client Attraction.
Pricing your products and setting up your life coaching fees seems to be a stumbling block for a lot of people. Most coaches under-charge.
The best thing about selling your expertise is that you can include many items that don’t cost you anything, while increasing the perceived and real value of your products and programs.
Here’s what one of my favorite mentors, Terry Dean, offers on this topic:
“Adding additional value to your products or services allows you to increase the price if you choose OR it allows you to increase your conversion rates and customer satisfaction (add enough value and you can do both). [Read Full Article…]
Many coaches struggle when it comes to enrolling clients, even though they have great programs and can truly transform their coaching clients’ lives. The reason? Lack of enrollment letters, traditionally called “sales letters”. Try using a sales letter and, all things equal, you’ll increase your enrollment rate significantly!
The problem is, writing sales letters isn’t easy. Some people spend years mastering their copywriting skills. I’ve personally invested at least an hour a week on this skill for the last 5 years, and still haven’t mastered it enough to call myself an expert. (Well, perhaps that’s not where my true passion lies).
The good news is that you don’t need to be an expert. You just need to be able to communicate the value of your program to potential clients.
My good friend and colleague David Frey created a brilliant “12-Step Foolproof Sales Letter Template,” which will make it easy for you to create your own letter, regardless of your copywriting experience or passion for writing. [Read Full Article…]
Yesterday I talked about passive marketing strategies: create value, put it out there, and clients will come without any direct selling or asking for business.
Things like Articles & FAQs, Books, Ebooks, & Special Reports, Audios & Videos, Podcasts & Radio Shows, Press Releases & Ezines, Interviews & Quotes, and other materials to position yourself as an expert on your topic.
But how you do you GET IT OUT THERE? How do you get people to read your articles, watch your videos, quote you in magazines, invite you for interviews, link to your blog, and listen to your audios? [Read Full Article…]
If marketing has not been your favorite thing to do in business, most likely you’re just going about it the wrong way. Let me show you how reframing your thinking about it can explode your business.
For example… What if it marketing wasn’t about prospecting, cold calling, asking for referrals, or any other type of selling tactics?
What if marketing was really about creating value?
I call it “passive marketing” (sometimes known as “attraction marketing”) here’s why this approach is absolutely awesome: [Read Full Article…]
Back in 2002 I was desperately trying to get new clients. In all of my attempts I ended up lowering my prices and working 12 hours a day to make ends meet. I wanted to get more clients, but without those painful “selling conversations” with disappointing outcomes, and definitely without discounting my time.
A year later I figured it out…
I discovered a practice-building strategy used by virtually every successful coach today. It’s a strategy that guarantees more clients, yet doesn’t require you to actually sell coaching.
What is it? I am talking about “value creation.” Creating value by educating your prospects about the topic of your expertise has been the #1 shift I had to make in my business to reap the rewards of a stress-free, ever-growing coaching business.
Have you ever reached a “tipping point?” You know…That moment when everything you’ve been doing finally pays off in your coaching business?
New clients are referred to you on a regular basis…
Your products are selling…
Your events are filled every time…
Your articles are published in important magazines…
Your clients are raving about what you’ve helped them achieve…
Industry leaders want to create strategic alliances with you…
Your days are filled with joy and excitement of what’s to come…
This moment comes at different times for all of us, depending on our experience, persistence, desire to grow, entrepreneurial mind, the people that surround us, but also, our own perception of what that moment feels like. [Read Full Article…]
In the sea of 250,000+ coaches, it seems impossible to stand out, let alone become the #1 coach in your niche. However, there are several strategies you can use toclimb to the top of your field and get into the “top 10″ list of movers & shakers in your niche.
Here just a few of them:
1. Be on the cutting edge of your field. Hold surveys, study success stories, and publish your observations.
2. Educate your market. Host teleseminars and classes, write articles, and publish an industry newsletter. [Read Full Article…]
Have you ever kicked yourself and said, “Darn it! I wish I knew about it years ago!”?
Then today may be your lucky day! I gathered 23 time-saving, business-boosting, and value-building resources for coaches in one place…
Coaching Boom 2010 Virtual Trade Show!
Coaching Boom 2010 Tradeshow
- Want ready-made workshops, teleseminars, and products you can brand as your own? Then check out Booth #20
- Want to become a highly successful business coach, but don’t want to spend too much time or money getting there? Stop by the Booth #17
- Tired of the hard-sell approach? Then you absolutely must visit Jim & Judith in Booth #4 for soft-sell approaches for coaches
- Looking for a way to become a remarkable coach? Then get a complete all-in-one Online Coaching Manager in Booth #10
…and much much more!
Many resources are available at special discounts during the Virtual Trade Show week, so head over there right now:
Your time is your most precious resource. Do you ever feel like you’re not making the most of your time? Do you ever struggle with procrastination, lack of focus, or wasting too much time checking email?
With this seminar, you will come away with breakthrough insights and practical actions you can take immediately to be more in control of your time, more productive, and have a greater sense of fulfillment in your life.
You Will Learn:
How to MAKE time for the most important things in your life
How to eliminate the distractions and interruptions that are stealing your time and energy
One simple technique to stop procrastinating immediately – and to get started on your biggest priorities
Why multi-tasking doesn’t work and what you can do instead
How to add one hour of productive time each day by using one simple time management technique anyone can use
How to get your email inbox under control
How to say NO to low-priority tasks you shouldn’t be doing
The art of having passion infuse everything you do in life
If you feel overworked and overwhelmed, struggling to get everything done, and want to become more productive than ever before, this training session is a must-attend for you!
Bill Baren is a transformational business coach and a time mastery expert. He and his team of 5 experienced coaches have been dedicated to helping solo practitioners and small business owners earn significantly more money and in less time. Bill is Past President of SF Coaches and the 2008 Excellence in Coaching Award winner in San Francisco. He was featured on the Fine Living Networks TV show and has produced many successful programs, including the Time Experts Telesummit, Time Mastery Program, the Ultimate Entrepreneur Toolkit and Client Mastery Blueprint.
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Praise for Coaching Millions ...
"Rich in content, rich in reality, and rich in spirit - documents, in detail, profitable
entrepreneurial coaching business models. I
fully endorse this."
~ Michael Port, author Book Yourself Solid
"Milana coaches the coaches of the world to a new and much higher level.
Every word she writes is a word an effective coach needs to read."
~ Jay Conrad Levinson, Father of Guerilla Marketing
"...loaded with practical ideas, methods and techniques you can use
immediately to build your coaching business."
~ Brian Tracy, Author Create Your Own Future
Because I do! But it’s not about wishing for clients and thinking about it all day long – it’s really about positioning yourself in your niche, field, or industry in a way that literally draws clients to you – whether you want it or not 
Pricing your products and setting up your life coaching fees seems to be a stumbling block for a lot of people. Most coaches under-charge.
Many coaches struggle when it comes to enrolling clients, even though they have great programs and can truly transform their coaching clients’ lives. The reason? Lack of enrollment letters, traditionally called “sales letters”. Try using a sales letter and, all things equal, you’ll increase your enrollment rate significantly!
Yesterday I talked about passive marketing strategies: create value, put it out there, and clients will come without any direct selling or asking for business.
If marketing has not been your favorite thing to do in business, most likely you’re just going about it the wrong way. Let me show you how reframing your thinking about it can explode your business.
Back in 2002 I was desperately trying to get new clients. In all of my attempts I ended up lowering my prices and working 12 hours a day to make ends meet. I wanted to get more clients, but without those painful “selling conversations” with disappointing outcomes, and definitely without discounting my time.
In the sea of 250,000+ coaches, it seems impossible to stand out, let alone become the #1 coach in your niche. However, there are several strategies you can use toclimb to the top of your field and get into the “top 10″ list of movers & shakers in your niche.
Your time is your most precious resource. Do you ever feel like you’re not making the most of your time? Do you ever struggle with procrastination, lack of focus, or wasting too much time checking email? 
"Rich in content, rich in reality, and rich in spirit - documents, in detail, profitable
entrepreneurial coaching business models. I
fully endorse this."
"Milana coaches the coaches of the world to a new and much higher level.
Every word she writes is a word an effective coach needs to read."
"...loaded with practical ideas, methods and techniques you can use
immediately to build your coaching business."
